Director, Digital Marketing

Position Overview

Director, Digital Marketing – Boston, MA or Newburyport, MA – Full Time (In office Mon–Thurs, Fri – Remote). Matter is an independent and growing agency that unifies PR, creative services, and marketing to develop and execute strategic, content-rich campaigns that inspire action and drive business through measurable results. We work with fast-growth startups and established brands across industries such as B2B technology, cybersecurity, healthcare, consumer, and professional services. We’re seeking a Director of Digital Marketing to lead and grow our social media, CRM, and email marketing capabilities while setting the vision and ensuring best-in-class programs that deliver measurable business outcomes.

Key Responsibilities

• Social Media Leadership
  • Own and oversee Matter’s social media group by setting the strategic direction, standards, and vision for social across the agency.
  • Lead the development and execution of B2B and consumer social media campaigns, from always-on content to integrated launches and PR-driven moments.
  • Serve as the senior social leader for key accounts, guiding channel strategy, content frameworks, platform selection, and activation plans.
  • Partner closely with marketing, PR, and creative teams to develop compelling social-first content and thought leadership programs.
  • Ensure excellence in social content development, including editorial calendars, creative briefs, messaging frameworks, and platform-specific best practices.
  • Oversee community management strategies to ensure authentic, responsive, and consistent audience engagement.
  • Guide teams on social listening, trend identification, and real-time engagement opportunities that enhance relevance and impact.
  • Stay ahead of platform evolution, algorithms, formats, and emerging channels to continuously raise the bar for innovation and performance.
• Digital Strategy & Integrated Marketing
  • Lead the development of digital strategies for clients, ensuring digital channels align with broader marketing and PR objectives.
  • Collaborate with account leads to develop strategic roadmaps, scopes of work, and staffing models that support strong client outcomes.
  • Act as a trusted advisor, connecting digital programs to business goals and measurable results.
• CRM, Email & Lifecycle Marketing
  • Oversee strategy and execution for CRM and email marketing programs including newsletters, nurture campaigns, and CRM optimization.
  • Guide segmentation, personalization, automation, and testing strategies to improve engagement and conversion.
  • Ensure best practices in deliverability, analytics, and continuous optimization are followed.
• New Business Leadership
  • Support the growth of digital services by actively participating in the new business process.
  • Serve as a subject-matter expert in pitches, leading strategy development and client presentations.
  • Collaborate with marketing, PR, and creative leaders to shape integrated proposals aligning digital programs with client challenges.
  • Identify opportunities to expand digital scopes within existing accounts through proactive strategy and performance-driven recommendations.
• Measurement, Performance & Optimization
  • Define KPIs and success metrics for digital programs to ensure performance is tracked, analyzed, and communicated effectively.
  • Leverage insights to optimize content, campaigns, and channel mix in real time.
  • Partner with teams to turn data into actionable recommendations and engaging performance storytelling.
• Team Leadership & Growth
  • Lead, mentor, and develop a team of digital marketing managers, strategists, and specialists.
  • Foster a collaborative, high-performing culture that values creativity, accountability, and continuous learning.
  • Establish clear standards, processes, and career paths to support team growth and excellence.
  • Drive AI initiatives within digital marketing to stay at the forefront of industry advancements.

Required Qualifications

• 8+ years of experience in digital marketing with deep expertise in social media, ideally within an agency environment.
• Strong experience across both B2B and consumer sectors, including content strategy, platform execution, and community management.
• Experience with CRM platforms such as HubSpot, Salesforce, and other leading tools.
• Proven ability to lead and mentor digital marketing teams while managing multiple client accounts concurrently.
• Solid understanding of digital analytics, reporting, and optimization techniques.
• A collaborative, strategic thinker who thrives in an integrated PR, creative, and marketing environment.

Benefits & Perks

• Compensation: The salary for this role is $105,000-130,000 based on experience.