Associate Director of Marketing, Transactions

Position Overview

The Associate Director of Marketing, Transactions drives strategic, data‐informed marketing campaigns that elevate McDermott Will & Schulte’s market presence and generate new business opportunities. This role leads integrated marketing programs for the Transactions Practice – spanning M&A, PE, Private Capital, Investment Funds, Real Estate and more – and collaborates with brand, communications, business development, and marketing technology teams to deliver measurable growth and market impact.

Key Responsibilities

• Lead the strategy, development, and execution of integrated marketing programs for the Transactions Practice, showcasing the firm’s deal capabilities and driving measurable growth.
• Collaborate with lawyers, business development, and cross-functional teams to design and deliver client-centric campaigns aligned with market opportunities.
• Utilize data, segmentation, and marketing automation to craft personalized, digitally‐enabled activations that convert insights into qualified business opportunities.
• Apply market intelligence, client insights, and competitive analysis to inform messaging and positioning that highlights the firm’s strengths in complex, cross-border transactions.
• Integrate events, sponsorships, and thought leadership initiatives into cohesive campaign ecosystems to build awareness and strengthen client relationships.
• Drive account-based marketing initiatives for priority clients and industry segments, leveraging analytics and lead scoring to optimize conversions.
• Introduce emerging digital marketing ideas and best practices – including generative AI and automation tools – to enhance campaign effectiveness.
• Mentor and manage a high-performing team, fostering collaboration, innovation, and continuous improvement.

Required Qualifications

• 10-15 years of experience in B2B Marketing with a proven record in senior roles.
• Bachelor’s degree in marketing, business administration, or a related field; MBA or advanced degree is a plus.
• Mastery of full-funnel, multi-channel marketing campaigns within complex, matrixed organizations.
• Strong expertise in marketing strategy, demand generation, campaign management, market analysis, and audience segmentation.
• Highly organized and detail-oriented with a proven ability to manage multiple projects in fast-paced environments.
• Hands-on experience with contemporary marketing technology platforms and data analytics.
• Exceptional project management, interpersonal, relationship-building, and executive-level communication skills.
• Ability to lead and mentor teams while managing external agencies and collaborating across the organization.

Benefits & Perks

• Generous Compensation: Competitive total rewards package with performance-based bonuses (Target Hiring Range: $203,000 - $288,000).
• Comprehensive Benefits: Inclusive benefits package supporting your physical, emotional, mental, and financial health.
• Opportunities for career advancement at a leading global law firm recognized for its award-winning culture.