Lifecycle Marketing Manager — Email & SMS

Position: Lifecycle Marketing Manager — Email & SMS Growth

A leading optical company in Grand Rapids, MI, is seeking an Email Marketing Manager to drive revenue through lifecycle marketing. The role involves building campaigns across email, SMS, and direct mail, focusing on customer retention and brand loyalty. With a background in digital marketing, the candidate will collaborate with teams to optimize performance metrics and enhance customer experience. A fun and social work environment is offered, along with a full benefits package, including health insurance and PTO.