SEO Manager

Position Overview

As the world's leading vendor of Cyber Security, Check Point has assembled a global team of driven, creative, and innovative professionals redefining the security landscape. We are looking for a data-driven SEO & AI Optimization Manager to join our Demand Generation Team. In this role, you will own and evolve our end-to-end SEO strategy and lead initiatives to optimize content for AI-powered discovery platforms, collaborating with content, web, and analytics teams to drive scalable organic growth.

Key Responsibilities

• Drive the SEO strategy – including technical SEO, content optimization, off-page SEO, and link-building – while aligning with demand generation goals.
• Develop and execute an AI Engine Optimization strategy to improve content visibility and performance across AI-powered interfaces (e.g., Google SGE, ChatGPT, Perplexity, Claude).
• Lead and manage large-scale SEO projects and daily operations across multiple teams and platforms.
• Optimize new and existing content based on SEO and AI-driven data for both traditional search and AI summarization models.
• Collaborate with editors, copywriters, web developers, and external SEO vendors.
• Identify high-potential content opportunities using keyword research, entity analysis, and competitive insights.
• Analyze and report on website and content performance using tools like Google Analytics, Search Console, and third-party AI visibility tools.
• Stay on the cutting edge of SEO and AI content trends, regularly testing and implementing innovative tactics.
• Serve as the internal subject matter expert on both SEO and AI discoverability, educating stakeholders and advocating for best practices.

Required Qualifications

• 3-4 years of experience in SEO, preferably in a B2B or technology environment.
• Hands-on experience with key SEO tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Yoast, and Frase.
• Familiarity with AI-driven platforms and understanding how they source, summarize, and surface information.
• Knowledge of structured data, semantic SEO, and prompt engineering basics to improve AI engine exposure.
• Project management and leadership skills to drive cross-functional initiatives.
• Native-level English and strong communication skills.
• Bachelor’s degree (B.A. / B.Sc.).

Preferred Qualifications

• Familiarity with AI visibility tracking tools.
• Working knowledge of HTML, CSS, JS, and modern CMS platforms.
• Proven success in executing SEO programs across content, technical, and link-building pillars.
• Background in cybersecurity, SaaS, or B2B marketing.
• Eligibility to work in the US without sponsorship now or in the future.

Benefits & Perks

• Compensation: Base wage range of $100,000 - $115,000 with potential for an annual bonus or sales incentive based on individual performance.
• Healthcare: US-based employees gain access to healthcare benefits.
• Retirement: 401(k) plan with company match.
• Insurance & Stock: Short-term and long-term disability coverage, basic life insurance, stock awards, and an employee stock purchasing plan.