Director of Business Marketing

Virtual Vocations Incabout 2 months ago
Alexandria, VA, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

A company is looking for a Senior Director, Business Marketing.

Key Responsibilities

  • Hire, coach, and manage a team of marketers to generate Mid-Market and Enterprise sales opportunities
  • Develop and implement the strategy for the growth marketing program, including channel selection and budget allocation
  • Collaborate with cross-functional teams to launch integrated campaigns and measure their impact on sales

Required Qualifications

  • 10+ years of experience in Demand Generation or Growth Marketing leadership, preferably in a media or SaaS environment
  • Expertise in modern Demand Generation tactics and technologies
  • Experience in hiring and managing marketing talent
  • Familiarity with experiment design and A/B testing
  • Strong organizational skills and leadership principles

Required Skills

Growth Marketing
Cross-functional Collaboration
Team Management
A/B Testing
Organizational Skills
Budget Allocation
Demand Generation
Integrated Campaigns