Coordinator, Influencer Marketing (Lume + Mando)
Mammoth Brands9 months ago
New York, New York, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Position Overview
Mammoth Brands (formerly Harry's Inc.) is a modern CPG company behind brands like Harry's, Flamingo, Lume, and Mando. Our mission is to "Create Things People Like More." We’re seeking a performance-driven Influencer Marketing Coordinator to scale Lume + Mando’s creator program across both UGC and paid campaigns. In this hands-on role, you will source and manage creators, coordinate campaigns from outreach to delivery, and turn content into a growth engine for both acquisition and retention.
Key Responsibilities
- Source, vet, and onboard creators for both UGC production and paid influencer campaigns.
- Manage campaign workflows including outreach, onboarding, briefing, feedback, and deliverable tracking.
- Build and send campaign briefs, secure internal approvals, and ensure content meets FTC guidelines and brand usage terms.
- Maintain organized trackers for live dates, deliverables, discount codes, and tracking links to ensure timely campaign execution.
- Handle administrative tasks such as contracts, product shipments, link/code generation, and payments.
- Monitor and track campaign performance (including CPA, ROAS, CAC, and engagement) and compile key learnings.
- Identify high-performing creators for future paid placements, affiliate opportunities, or long-term partnerships.
- Support creative testing (messaging, offers, formats) and analyze results to inform scaling decisions.
- Collaborate with Creative, Paid Media, Social, and Affiliate teams to maximize UGC and paid content impact.
- Coordinate with agencies, platforms, or vendors to ensure efficient campaign execution.
Required Qualifications
- 1–2 years of experience in influencer marketing, UGC production, partnerships, or digital marketing (agency or DTC/e-commerce experience preferred).
- Passionate about creator content with the ability to spot talent on TikTok, Instagram, and YouTube.
- Highly organized, detail-oriented, and experienced in managing multiple campaigns simultaneously.
- Proficient in Google Sheets/Excel; experience with Shopify, Looker, or similar tools is a plus.
- Strong communication skills and a proven track record in building lasting creator relationships.
- A performance-minded marketer with a passion for achieving measurable results.
- A zero-ego team player, ready to adapt and grow in a fast-paced environment.
Benefits & Perks
- Medical, dental, and vision coverage
- 401k match
- Equity in Mammoth Brands
- Flexible time off and working hours
- Wellness and L&D stipends
- Paid sabbatical (4 weeks after 5 years, 6 weeks after 10 years, 8 weeks after 15 years)
- Parental leave (20 fully paid weeks for birth parents or 16 fully paid weeks for other paths to parenthood)
- Fun IRL and virtual events, including happy hours, team building events, and rooftop parties
- Free products from all Mammoth Brands
- Compensation: Base salary range of $56,100 - $66,000 (Tier 1) with final offers based on location, skill level, and experience.
- Eligible states: AZ, CA, CO, GA, IL, KY, MA, MI, MN, NC, NJ, NY, OH, PA, TN, TX, UT, WA. Tier details: Tier 1 – NYC Metro Area; Tier 2 – Boston, D.C., & Seattle; Tier 3 – All other eligible US cities.
Required Skills
Google Sheets
Creator Management
Performance Tracking
Digital Marketing
Influencer Marketing
Campaign Coordination