Email Marketing & CRM Manager

Position Overview

HealthyLine is looking for an Email Marketing & CRM Manager with a specialization in health & wellness marketing to join our dynamic team. In this role, you will leverage sophisticated email marketing strategies and CRM management to drive customer acquisition, conversion, and retention. The ideal candidate will have a robust background in digital marketing and a proven track record with platforms like Klaviyo. Compensation: Salary starts at $70,000 per year. Job Type: Full-time. Work Location: In person in New York, NY.

Key Responsibilities

• Develop and implement comprehensive email marketing strategies to enhance engagement and drive sales, using Klaviyo to manage email campaigns and automate communications.
• Develop and execute aligned SMS strategies.
• Collaborate with the marketing team to integrate email/SMS marketing with broader marketing campaigns for a cohesive communication approach.
• Manage and optimize CRM processes to improve customer data analysis and segmentation for targeted, personalized marketing efforts.
• Oversee the creation of email content—including design, copywriting, and A/B testing—to ensure high open and click-through rates.
• Monitor and report on the performance of email marketing campaigns and CRM initiatives using analytics to drive improvements.
• Stay updated with the latest trends in email marketing and CRM technologies, applying best practices to enhance strategies.
• Work closely with IT and web development teams to ensure seamless integration of CRM systems with digital platforms.
• Manage relationships with external vendors and agencies to ensure high-quality and timely execution of marketing programs.

Required Qualifications

• Proven expertise in email marketing and CRM management with strong practical experience in Klaviyo.
• Deep understanding of digital marketing principles, including segmentation, targeting, tracking, and analytics.
• Minimum of 3 years of experience in digital marketing focused on email strategy and CRM systems.
• Experience in CRM marketing, including email, push notifications, and lifecycle management.
• Proficiency in Freshsales CRM, including journey building and dynamic content creation.
• Excellent skills in data analysis and campaign performance evaluation.
• Strong project management abilities with experience leading cross-department initiatives.
• Exceptional communication and interpersonal skills for collaborating with internal teams and external partners.
• Knowledge of the latest digital marketing tools and technologies, especially in marketing automation and customer relationship management.
• Ability to thrive in a fast-paced, dynamic environment while managing multiple priorities.
• Track the competitive landscape and stay current on trends and best practices in CRM and channel marketing.
• Ensure compliance with CAN-SPAM and GDPR regulations.

Preferred Qualifications

• Marketing automation experience: 3 years (Preferred)

Benefits & Perks

• Employee discount