Marketing Consultant VI, Health Plan Product Marketing

Position Overview

The Marketing Consultant, Health Plan Product Marketing will drive the strategic direction, positioning and go-to-market (GTM) success for key enterprise health plan product launches across broker, customer and consumer audiences. This role is part of the Business and Member Marketing team that is responsible for growth marketing to channel partners and customers, driving new sales, retention and existing account penetration within commercial groups. As a senior individual contributor, you will lead the development and execution of integrated marketing communications programs, oversee complex market data collection and synthesis, and provide expert direction to the creative team.

Key Responsibilities

• Practice self-leadership and promote learning in others by soliciting and acting on performance feedback, building collaborative cross-functional relationships, and adapting to change.
• Drive the execution of multiple work streams by identifying customer and operational needs, developing procedures and policies, and removing obstacles to performance.
• Lead and conduct complex market data collection and synthesis by interpreting data to create actionable, evidence-based marketing plans and optimizing ROI on strategies and tactics.
• Drive the design and implementation of comprehensive marketing strategies that support membership growth, retention, and product/service promotion while ensuring brand consistency.
• Direct the development and implementation of strategic go-to-market plans by managing relationships with channel partners and identifying new multi-channel opportunities.
• Lead the development and execution of integrated marketing communications programs by translating market research insights into promotional strategies and ensuring consistent messaging across all media.
• Manage complex marketing projects by developing project plans, coordinating cross-functional teams, managing vendor relationships, and overseeing project financials and deliverables.
• Provide direction and subject matter expertise to the creative team by developing detailed creative briefs, gathering customer input, and reviewing completed materials with stakeholders.

Required Qualifications

• Minimum five (5) years of experience in a leadership role (with or without direct reports).
• A bachelor's degree in Marketing, Integrated Marketing Communications, Journalism, Humanities, Business, Social Science, or a related field.
• Minimum ten (10) years of experience in marketing, communications, or a directly related field (or equivalent work experience).