Dallas Field Marketing Director

Position Overview

This role serves as the marketing functional leader within the assigned field office leadership team. Responsible for development of cohesive marketing plans that drive the national agenda, enhance our world class brand, optimize the customer experience locally and boost sales in a highly complex/medium complex market.

Key Responsibilities

• Serve as a strategic thought partner and trusted advisor for marketing related strategies as a critical member of the Field Office leadership team to drive business performance
• Build cohesive national/local marketing strategies and plans that drive the national agenda, enhance our world class brand and optimize the customer experience locally; rooted in data and insights
• Execute the national US marketing strategy in local markets; including generating stakeholder alignment with Field leadership, local agencies and operators as required
• Hold national and local stakeholders accountable for execution on plans; evaluation of effectiveness and course corrections as required
• Provide strategic leadership of local agency day-to-day performance and execution
• Enhance our world class brand and optimize the customer experience locally
• Represent the field marketing perspective on national marketing strategy meetings and decision-making processes
• Monitor dynamics of multi-cultural markets at a local level

Required Qualifications

• BA / BS in Marketing, Business Administration or related field.
• Minimum of 8-10+ years marketing or advertising agency experience; generalist experience across a variety of functions (creative, media, digital, brand, etc.)
• Significant leadership experience
• Experience working in a franchise or quick-service restaurant environment
• Proven track record of successfully developing and executing strategic marketing plans, initiatives and campaigns

Preferred Qualifications

• MBA preferred

Benefits & Perks

• Salary: $168,212.00 - $210,265.00 per year
• Compensation: Bonus Eligible: Yes, Long-Term Incentive: Yes
• Benefits: Health and welfare benefits, 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation/PTO)