Marketing Manager

Position Overview

Titan America is one of the premier producers of cement and building materials in the eastern United States and is a TITAN Group Company. As the Marketing Manager – Commercial & Infrastructure Solutions, you will lead strategic marketing initiatives across Titan America’s comprehensive portfolio—cement, aggregates, fly ash, ready-mix concrete, and specialty admixtures—to strengthen market positioning, expand brand visibility, and drive measurable business growth.

In this highly visible role, you will collaborate with sales, operations, product management, and technical services teams to ensure customer-focused, data-driven decision-making while delivering impactful marketing campaigns and market intelligence.

Key Responsibilities

• Market Strategy & Intelligence: Develop and maintain market models and forecasts to evaluate opportunities by value, volume, profitability, and growth potential.
• Market Strategy & Intelligence: Conduct in-depth research on segment ecosystems—including competitors, influencers, regulatory developments, and industry trends—to identify risks and opportunities.
• Market Strategy & Intelligence: Build competitive models to inform pricing, positioning, and go-to-market strategies.
• Marketing Execution: Design and execute integrated marketing strategies across cement, concrete, aggregates, fly ash, and admixtures with emphasis on commercial and infrastructure customer segments.
• Marketing Execution: Launch targeted campaigns, product introductions, and sales enablement tools tailored to contractors, producers, developers, and specifiers.
• Marketing Execution: Produce technical and customer-facing content (datasheets, white papers, case studies, presentations) that communicate performance, innovation, and sustainability benefits.
• Marketing Execution: Partner with sales to craft compelling, segment-specific value propositions and ensure consistent messaging.
• Marketing Execution: Lead digital marketing efforts—including CRM, website management, email, paid media, and social channels—to align with segment needs.
• Customer & Industry Engagement: Strengthen Titan America’s brand presence through participation in industry conferences, trade shows, and advocacy bodies.
• Customer & Industry Engagement: Build and nurture relationships with contractors, architects, engineers, developers, and public sector decision-makers.
• Customer & Industry Engagement: Gather customer feedback and purchasing insights to guide continuous improvement in products, services, and marketing approaches.
• Performance & Measurement: Monitor and report on marketing effectiveness using KPIs such as market share, campaign ROI, lead generation, and customer satisfaction.
• Performance & Measurement: Provide actionable insights and recommendations to senior leadership, ensuring alignment of marketing initiatives with business objectives.
• Performance & Measurement: Drive adoption and visibility of Titan America’s sustainable solutions, including lower-carbon and innovative construction materials.

Required Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or Materials Science (MBA preferred).
• 6–8 years of progressive B2B marketing experience, ideally in building materials, construction, or chemicals.
• Deep understanding of concrete admixtures, construction supply chains, and decision-making processes in commercial and infrastructure markets.
• Demonstrated success in developing integrated campaigns, conducting market analysis, and delivering measurable growth outcomes.
• Proficiency in CRM systems, digital marketing platforms, and analytics tools.
• Strong communication and presentation skills, with the ability to simplify technical data into persuasive customer messaging.
• Proven ability to influence stakeholders, lead change, and collaborate across departments.
• Willingness to travel up to 75% for customer, industry, and internal engagements.

Benefits & Perks

• Market-leading base salary
• Annual performance-based bonus
• Comprehensive benefits (medical, dental, vision, 401(k), paid time off, and more)
• A culture built on safety, integrity, accountability, and sustainability with ongoing opportunities for professional growth and long-term career success.