Senior Brand Strategist; Hybrid
CareFirst7 months ago
Baltimore, MD, United States
Hybrid
Full-time
Junior Level (1-3 years)
Job Description
Job description
Position: Senior Brand Strategist (Hybrid)
Resp & Qualifications
Purpose
This position is responsible for the lead in planning and optimization of integrated advertising and marketing campaigns to support corporate strategic initiatives.
Essential Functions
- Builds the plan for specific campaigns including the timing, messaging, and appropriate channels.
- Establishes best practices and performan
Required Skills
Strategic planning
Best practices establishment
Performance optimization
Marketing campaigns
Channel strategy
Integrated advertising
Messaging development