Senior Brand Strategist; Hybrid

CareFirst7 months ago
Baltimore, MD, United States
Hybrid
Full-time
Junior Level (1-3 years)

Job Description

Job description

Position: Senior Brand Strategist (Hybrid)

Resp & Qualifications

Purpose

This position is responsible for the lead in planning and optimization of integrated advertising and marketing campaigns to support corporate strategic initiatives.

Essential Functions

  • Builds the plan for specific campaigns including the timing, messaging, and appropriate channels.
  • Establishes best practices and performan

Required Skills

Strategic planning
Best practices establishment
Performance optimization
Marketing campaigns
Channel strategy
Integrated advertising
Messaging development