Social Media Manager and Content Creator

Role overview

We are hiring a Social Media Manager to plan, create and run social media marketing for five golf properties across Central Florida. You will own the strategy and the day-to-day: monthly content shoots, community engagement, paid social campaigns and on-site event coverage. You will report directly to the Director of Marketing and help shape overall brand strategy across the portfolio.

This is a hands-on, field-based role. You will spend regular time at each property capturing content, working alongside our videographer and editors, and partnering with on-site serving staff to turn everyday moments on the course, range and patio into content that drives tee times, range visits, event bookings and food and beverage sales.

Golf Properties:

• ZenWoods Golf Club
  • Inverness, FL
  • 9 Hole Course
  • High Tech Driving Range
• ZenSprings Golf Club
  • Dunnellon, FL
  • 9 Hole Course
  • High Tech Driving Range (coming soon)
• ZenSwings Golf Club
  • Homosassa, FL
  • High Tech Driving Range
• ZenOaks Golf Club
  • Ridge Manor, FL
  • 18 Hole Course
  • 8 Hole Pitch & Putt
  • High Tech Driving Range
• The Club at Venetian Bay
  • New Smyrna Beach, FL
  • 18 Hole Course
  • High Tech Driving Range

Each property has its own audience, offerings and brand voice. You will manage separate accounts and content calendars for each while keeping a consistent standard of quality across the portfolio.

Key responsibilities

Campaign strategy and execution

• Build and run integrated social campaigns for each property: seasonal promotions, memberships, leagues, tournaments, range nights, food and beverage specials and events.
• Maintain a monthly content calendar per property, aligned with marketing, sales and operations priorities.
• Write captions, hooks and calls to action that fit each property's brand voice.
• Keep current on platform trends, formats and features (Instagram, Facebook, TikTok and others) and apply them quickly.

Monthly content shoots

• Plan and lead a monthly content shoot at each property, including shot lists, schedules, talent and logistics.
• Direct the videographer and coordinate with on-site managers so shoots run smoothly around guests and operations.
• Capture supplemental photo and short-form video yourself between scheduled shoots.

Videographer and editor collaboration

• Brief the videographer and editors on campaign goals, concepts and deliverables.
• Review edits, give clear feedback and manage turnaround so content goes live on schedule.
• Organize and maintain a shared content library tagged by property, season and content type.

On-site events

• Cover selected on-site events (tournaments, outings, live music, DJ nights, holiday events, private parties) to capture real-time and recap content.
• Post live stories and in-the-moment content during events when appropriate.

On-site staff content partnership

• Work with serving staff, bartenders and front-of-house teams to capture food, drink and guest-experience content.
• Coach staff on simple, on-brand content capture and recruit willing team members for on-camera features.
• Create a simple process for staff to share photos and clips from shifts and events.

Community engagement

• Respond to comments, messages and reviews across all accounts in a timely, on-brand way.
• Escalate guest service issues to the right property manager.
• Engage with local businesses, golf communities, influencers and partners to grow reach.

Paid social

• Plan, launch and optimize paid social campaigns (Meta Ads Manager and other platforms as needed).
• Manage the paid social budget across properties, tracking spend, pacing and return.
• Build audiences, test creative and adjust targeting to hit booking and sales goals.

Reporting

• Track performance by property: reach, engagement, follower growth, ad results and bookings driven.
• Deliver a monthly performance report with insights and recommendations for the next month.

Qualifications

Required

• 2+ years managing social media for a brand, venue or agency, ideally in hospitality, golf, sports or events.
• A portfolio of social campaigns and content you created or led.
• Hands-on experience running paid social campaigns and managing ad budgets in Meta Ads Manager.
• Strong short-form video skills: shooting on phone or camera and basic editing (Instagram Edits, CapCut, Premiere Rush or similar).
• Experience directing shoots or working with videographers, photographers and editors.
• Excellent copywriting and a sharp eye for visual quality.
• Organized enough to run multiple accounts and calendars at once.
• Valid driver's license and reliable transportation for regular travel between properties.
• Availability for some evenings and weekends to cover events.

Preferred

• Familiarity with golf, driving ranges or Toptracer-style entertainment venues.
• Experience with scheduling and analytics tools (Sked Social, Meta Business Suite, Later, Sprout Social or similar).
• Experience using AI tools such as ChatGPT or Claude for content ideas, copywriting, planning and reporting.
• Graphic design skills in Canva or Adobe Creative Suite.
• Experience with influencer or local partnership marketing.
• Bachelor's degree in marketing, communications or a related field, or equivalent experience.

Reporting, schedule and travel

Reports to: Director of Marketing. You will work closely with the Director on overall brand strategy, positioning and annual marketing plans, and bring social insights into those decisions.

Works with: property general managers, event and sales teams, on-site serving staff, the videographer, editors and any outside agency partners.

Schedule: full time, with some evenings and weekends for events and shoots.

Travel: regular local travel between Inverness, Dunnellon, Homosassa, Ridge Manor and New Smyrna Beach.

How success is measured

• Monthly content shoots completed at every property, on schedule.
• Growth in followers, engagement and reach for each account.
• Paid social campaigns delivering bookings and sales within budget.
• Consistent, on-brand content and timely community responses across all accounts.

Pay:

$42,000.00 - $60,000.00 per year

Work Location:

In person