KOL/Influencer Outreach Specialist

Position Overview

We are seeking a motivated and detail-oriented KOL Specialist to support the execution of our influencer marketing strategy. In this role, you will be responsible for identifying, reaching out to, and managing day-to-day communications with KOLs across various platforms. You’ll work closely with the KOL Manager to coordinate campaigns, track performance, and maintain strong, ongoing relationships with creators.

Compensation: $45,000 - $120,000 per year | Job Type: Full-time | Schedule: Monday to Friday | Work Location: In person.

Key Responsibilities

• Source and research emerging creators across TikTok, Instagram, YouTube, etc.
• Assist with outreach and onboarding for partnerships and campaigns
• Maintain our creator CRM/database with performance data and notes
• Coordinate product gifting, content timelines, and deliverables
• Communicate professionally with creators to ensure a smooth experience
• Track KPIs and report campaign performance insights
• Stay up-to-date on platform trends and Gen Z/Millennial digital culture

Required Qualifications

• 1-2 years of experience in influencer marketing, brand partnerships, or talent management
• Existing network of influencers or agencies with effective activation experience
• Strong communication and negotiation skills with a knack for building long-term relationships
• Data-driven mindset with an understanding of performance metrics like engagement rate, conversion rate, and ROI
• Keen sense of brand voice and audience targeting
• Understanding of influencer collaboration dynamics in consumer categories such as fashion, beauty, or lifestyle
• Ability to thrive in a fast-paced environment and work collaboratively with cross-functional teams