SEO Specialist

Position Overview

The SEO Specialist role is responsible for elevating online visibility through comprehensive SEO strategies, including Local SEO, technical optimization, and innovative generative AI approaches. The candidate will work collaboratively with cross-functional teams to drive data-informed marketing actions, ensuring high performance and optimal user experience across web platforms.

Key Responsibilities

• Execute leading-edge SEO practices including on-page, off-page, and technical optimization such as metadata, schema, internal linking, and site speed.
• Own and optimize all aspects of Local SEO, including the management and enhancement of Google Business Profile for top-tier map pack rankings and directory NAP consistency.
• Develop and implement GEO strategies to maximize brand visibility in generative AI, ensuring content is structured for search engines and LLMs.
• Build, edit, and troubleshoot WordPress websites and landing pages, ensuring technical SEO requirements and best practices are met.
• Conduct comprehensive keyword research, competitive analysis, link-building, and content optimization for classic and generative search contexts.
• Analyze website performance using GA4 and tools such as Ahrefs, Screaming Frog, SEMrush, and generate actionable monthly and ad hoc reports.
• Present findings and strategy recommendations to the marketing team, translating data into impactful marketing actions.
• Monitor SEO and generative search trends, algorithm shifts, and competitor activity to refine and defend rankings and share of voice.
• Maintain collaborative relationships with internal teams, contractors, and external vendors.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Computer Science, or a related field — or equivalent experience.
• 3–5 years of proven SEO experience with a focus on Local SEO and Google Business Profile management.
• Documented success in executing strategies for generative AI and GEO-focused search environments.
• Advanced competency in SEO, WordPress development, and SEO reporting tools (e.g. GA4, Ahrefs, Screaming Frog, SEMrush).
• Strong analytical skills with the ability to derive insights from technical and marketing data.
• Excellent communication skills with proven ability to explain complex strategies to diverse audiences.
• Familiarity with search engine algorithms, AI-driven search trends, and technical SEO processes.
• Ability to lead and execute complex SEO projects and educate organizational stakeholders on evolving digital search trends.

Benefits & Perks

• Hybrid or remote eligible work environment.
• Equal Opportunity Employer committed to diversity.