Divisional Leader of Marketing - Columbus

Position Overview

At Raising Cane’s Chicken Fingers®, we serve only the most craveable chicken finger meals – it’s our One Love! Known for our great Crew and cool Culture, we follow a Work Hard. Have Fun. philosophy. Raising Cane’s is the fastest-growing chicken concept in the United States and is on track to be a Top 10 Restaurant Brand nationwide. The Divisional Leader of Marketing (DLM) is a company and department leadership role responsible for developing and executing marketing strategies across restaurant, market, regional, and divisional levels. Must live in or relocate to market.

Key Responsibilities

• Develops and executes plans at the restaurant, market, regional, and divisional level in alignment with brand standards and the field-based support team’s goals.
• Partners with the Director of Media Planning to ensure the correct strategy is deployed in each DMA, engaging the restaurant marketing team and providing market insights.
• Collaborates with field support leaders and FP&A to analyze sales and customer traffic trends, underperforming restaurants, and incremental spend requests.
• Develops and maintains a detailed marketing budget outlining all costs affecting restaurant-level marketing spend.
• Works with the recruiting department to source, select, and hire high-caliber crewmembers in line with the company’s growth plans and resource opportunities.
• Builds a world-class restaurant marketing team by hiring, training, and providing hip-to-hip coaching to reinforce Cane’s brand and marketing philosophies.
• Aligns with the Divisional Leader of Restaurants on priorities, business needs, and goals.
• Spends time in markets and restaurants to engage in daily discussions regarding restaurant performance, execution of marketing strategies, and plan development.
• Manages program effectiveness by ensuring alignment to ROI methodologies, consistent execution, and appropriate follow-up from the restaurant marketing team.
• Evaluates sponsorship opportunities and manages regional sponsorships and budgets to ensure optimal execution and maximization.
• Collaborates with the RSO Marketing team to implement systems, campaigns, and programs.
• Drives sustainable growth efforts and raises brand awareness for Raising Cane’s.
• Leverages customer insights to develop effective restaurant marketing plans.
• Identifies opportunities to drive traffic and brand awareness through grassroots marketing efforts.
• Oversees the planning and execution of community partnerships.

Required Qualifications

• 10+ years of marketing experience required.
• Experience leading high-function teams with multiple direct reports – remote crewmember leadership experience preferred.
• Field marketing experience in a multi-unit restaurant/retail environment with “trade area based” marketing planning and execution.
• Knowledge and experience working with media and sponsorships, including relationship building, contract negotiations, asset implementation, and impact assessment.
• Experience with new restaurant openings and new market entry strategy development and implementation.
• Detail-oriented, organized, and capable of managing multiple priorities in a dynamic environment.
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
• Ability to work effectively both independently and collaboratively.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Must be able to travel up to 70% within the designated area.
• Bachelor’s degree required – Marketing & Communications degree preferred.
• Possession of a valid driver’s license.