Head of Social Media & Influencer Marketing

Position Overview

At Raising Cane’s Chicken Fingers® we serve only the best tasting and most craveable chicken finger meals. Our Crew make it happen, our Culture is unique, and our Community makes it all worthwhile. As an integral part of our Restaurant Support Office (RSO), every talented Crewmember drives our success and supports our rapid growth. The Head of Social Media and Influencer Marketing is a dynamic, strategic leader responsible for expanding Raising Cane’s influence across social media channels. This role leverages deep cultural insights and trend analysis to craft cohesive messaging that drives engagement and growth while remaining true to the Raising Cane’s brand.

Key Responsibilities

• Leads a team and agency partners to drive social media follower growth and engagement through branded content, influencer marketing, trending topics, campaign tie-ins, and new restaurant openings.
• Provides expertise on content posting cadence and optimal timing across social media channels.
• Reviews influencer and talent partnerships to ensure brand alignment and mitigate potential risks.
• Oversees the paid social strategy, managing timing, budget, optimization, and reporting for boosted posts.
• Develops and manages the content calendar, balancing brand and influencer content effectively.
• Leverages customer media habits and platform insights to identify opportunities for expanding reach and engagement.
• Inspires the team to generate breakthrough ideas that uniquely expand social follower reach while staying true to the brand voice, tone, and core values.
• Drives storytelling and maximizes social impact for brand activations and cross-platform integration.
• Develops large-scale social media campaigns that amplify the brand in engaging and relevant ways.
• Builds and nurtures relationships with influencers across celebrity, mega, macro, and micro levels, including NIL partnerships.
• Creates engaging, authentic influencer content and supports it with amplification and paid strategies to connect with new and existing customers.
• Develops programs and training for Restaurant Marketing to enhance local social and influencer efforts.
• Communicates social media updates through regular content calendar reviews with key leadership.
• Guides the team in content creation by developing a clear vision for social channels and influencer management.
• Collaborates with cross-functional teams to develop campaign materials, plans, and communications addressing customer and community needs.
• Provides monthly, quarterly, and annual performance reports on social media channels, identifying opportunities for optimization.
• Monitors social media activity around the clock, ensuring prompt internal communication of potential risks and opportunities.
• Develops performance metrics for growth, impressions, engagement, and sentiment across organic and paid social efforts.
• Conducts ongoing sentiment analysis and keeps leadership informed of emerging risks.

Required Qualifications

• Experience Required: 7+ years of experience leading brand campaign development and social media/influencer marketing initiatives.
• Proven track record in influencer marketing strategy, content creation, partnership development, and successful execution with measurable results.
• Significant leadership experience in social media and influencer marketing, preferably within the restaurant, retail, or packaged goods industries.
• Creative and agile thinker with expert knowledge of core marketing concepts and strategies.
• Ability to thrive in ambiguous situations, set clear goals, and translate plans into actionable results.
• Acts as a role model by consistently embodying Cane’s values and driving both short-term and long-term business impact.
• Demonstrated capability to influence, lead, and motivate teams effectively.
• Detail-oriented and organized, with the ability to manage multiple priorities in a fast-paced environment.
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills.
• Proven ability to work both independently and collaboratively.
• Willingness and ability to travel up to 25% of the time.
• Education: Bachelor’s degree in marketing, advertising, or a related field required.