Coordinator, Digital Advertising

Position Overview

Digital Ads Coordinator – Want to break into digital? Get your start with us. Middle Seat is a digital consulting firm working for progressive candidates, political committees, and organizations. We're looking for a full-time digital ads coordinator to take on the challenge of managing advertising campaigns. This role is an opportunity to learn the ins and outs of running political and advocacy advertising campaigns to raise money and build email lists via digital advertising. Located in Washington, D.C. or remote. Salary: $60,086. This role is a part of the bargaining unit.

Key Responsibilities

• Run ad campaigns and support the ads team: take the first pass at writing content, review (spell check, policy check) staff content, coordinate with other Middle Seat departments to ensure product pieces are moving forward for ad campaigns, and gather and compile data for reports.
• Write compelling ad copy with clear theories of change, asking supporters to donate, join, or support our clients while embodying their voices and perspectives.
• Set up and review ad campaigns on all platforms (Facebook, Google, List Vendors, etc.) and begin to think strategically about campaign goals.
• Learn best practices for direct donate, acquisition, and persuasion campaigns; understand which tests to run and how to read results; and begin integrating ad campaigns into an organization’s overall digital program and mission, providing strategic feedback and ideas.
• Serve as the day-to-day contact with assigned clients, collaborating with other ads team members.
• Assist with A/B testing of all elements including content, design, targeting, and landing pages.
• Perform other responsibilities as requested.

Benefits & Perks

• Competitive salaries and great benefits
• Work exclusively for progressive organizations, candidates, and causes
• Be part of a proudly unionized team with the Campaign Workers Guild
• Get in on the ground floor of a growing operation