Ecommerce and Digital Marketing Manager
Job Description
Position Overview
Ecommerce and Digital Marketing Manager is a key member of the digital marketing team working closely with fellow marketing managers to improve customer experience, increase website conversions, and optimize leads and sales. The ideal candidate will have expertise in data analysis, digital marketing, and e-commerce strategies, helping to identify opportunities for growth and enhance the company’s online presence. We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.
At Blinds To Go, Inc. we have redefined the window decorating industry with our direct-to-consumer business model and legendary customer service. We control every element of our brand – from the in-store experience to the shop-at-home experience. Blinds To Go is an equal opportunity employer and welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. Blinds To Go. Building a great company…one person at a time.
Key Responsibilities
- Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypotheses to drive marketing efforts.
- Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
- Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
- Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
- Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
- Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
- Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
- Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
- Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.
Required Qualifications
- Bachelor’s degree in business, marketing, data analytics, or a related field.
- Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts.
- Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
- Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels.
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
- Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
- Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
- Strong interpersonal skills and proven ability to network and build relationships.
- Strong critical thinking skills to assess client needs and propose effective solutions.
- Self-motivated and able to work independently.
Preferred Qualifications
- Experience with A/B testing and experimentation methodologies is a plus.