Email Marketing Manager

Position Overview

We are offering an exciting opportunity for an Email Marketing Manager to join our team in WHITE PLAINS, New York. Operating within the retail industry, this role centers around the efficient management of email marketing campaigns, maintaining a strategic approach while ensuring operational excellence.

Key Responsibilities

• Oversee the segmentation of audiences to ensure appropriate targeting in email marketing campaigns
• Develop and execute A/B testing strategies to optimize campaign effectiveness
• Manage and utilize Salesforce Marketing Cloud for the planning and implementation of campaigns
• Ensure best practices are adhered to in every campaign
• Use analytics to monitor campaign performance and make necessary adjustments
• Work closely with the CRM to maintain customer relationships and engagement
• Collaborate with the Email Service Provider to ensure seamless campaign execution
• Take part in campaign planning, contributing strategic insights and ideas

Required Qualifications

• Proven experience in handling CRM systems effectively
• Proficiency in using Email Marketing Platforms for campaign execution
• Solid understanding of Email Service Providers and their functionalities
• Expertise in A/B Testing for optimizing email marketing campaigns
• Strong analytical skills to measure and improve campaign performance
• Knowledge of current email marketing best practices
• Experience in planning and executing comprehensive email campaigns
• Background in the retail industry is preferred

Benefits & Perks

• Competitive Compensation & Benefits
• Access to top jobs and free online training
• Mobile access with the Robert Half app for easy application and notifications
• Medical, vision, dental, and life and disability insurance available for contract/temporary professionals
• Eligibility to enroll in our company 401(k) plan