Manager, Digital Marketing Analytics

Position Overview

CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success. This role is ideal for a professional passionate about converting data into actionable insights that drive real-world results and improve healthcare outcomes.

Ready to shape the future of healthcare data? Join us and make a tangible impact on patient lives through innovative marketing strategies.

Salary: $70k to $140k per year

Compensation: Varies based on business needs, experience, level of responsibility and qualifications

Employment Type: Professional

Key Responsibilities

• Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for both online and offline marketing campaigns.
• Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
• Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear communication to drive campaign optimization and exceed client expectations.
• Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
• Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate with internal and external partners to ensure seamless campaign measurement and analysis.

Required Qualifications

• Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
• Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
• Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
• Project Management Prowess: Strong organizational and time management skills with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
• Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus.

Benefits & Perks

• Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
• Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
• Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
• Supportive Culture: Enjoy work-life balance and a comprehensive benefits package. For more details, please visit this link.