Healthcare Marketing Director

Position Overview

We are seeking a strategic and hands-on Marketing Director with a strong background in digital marketing and community-based B2B marketing to lead marketing initiatives for our healthcare organizations. In this role, you will drive growth through outbound community marketing for a primary care clinic while managing digital marketing efforts across four brands. The ideal candidate is both a visionary and an executor—capable of building strategy, managing systems, and producing measurable results.

Key Responsibilities

• Lead outbound community marketing initiatives for our primary care clinic.
• Build and maintain referral relationships with attorneys, healthcare partners, and community organizations.
• Develop and execute field marketing and partnership strategies to drive patient acquisition.
• Manage SEO for all company websites, oversee backlink articles and blogs, and improve website loading speed, performance, and user experience.
• Oversee social media management across Instagram, TikTok, and additional platforms:
  • Maintain a posting schedule of 3 reels, 4 static posts, and 3 stories per day.
• Manage Go High Level (GHL), Google Ads, and Facebook/Instagram Ads for HIWC and HWA, and build automated funnels: Ad → Landing Page → Calendly Booking → Text/Email Confirmation → Email Marketing.
• Create and manage monthly newsletters for attorneys and patients across all brands.
• Maintain accurate and optimized local business listings for all company locations.

Required Qualifications

• Proven experience in digital marketing leadership with a strong background in community outreach and B2B marketing.
• Demonstrated success in managing SEO, social media, paid ads, and marketing automation.
• Experience with CRM platforms such as Go High Level.
• Strong analytical, organizational, and strategic planning skills.
• Excellent communication and leadership abilities.
• Healthcare or medical marketing experience is preferred.

Benefits & Additional Information

• Job Type: Contract
• Compensation: $54,000.00 - $60,000.00 per year
• Work Location: In person