Community & Marketing Manager

Position Overview

Compensation: Yearly

Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. As the dominant player in key U.S. gateway markets and a growing international presence, Highgate’s portfolio of global properties exceeds $20B in asset value and drives over $5B in cumulative revenues.

Location: Ace Hotel is a collection of individuals united by a passion for soulful hospitality. Emphasizing genuine care and a creative approach to reimagining traditional conventions, Ace Hotel offers a fresh, energized environment where both work and rest are done beautifully and collaboratively.

This position reports jointly to the property's Director of Sales and Marketing and works closely with the Atelier Ace Brand team as an extension of the brand. The Marketing & Community Manager will focus on multi-channel marketing initiatives, partnerships, programming, and community engagement, driving brand awareness and guest conversion across strategic campaigns.

Key Responsibilities

• Proactively create and manage quarterly property marketing goals, integrated strategy, plans and calendars to expand brand awareness, drive community engagement, and increase room bookings.
• Create and execute a strong content and organic/paid social media strategy, including an editorial calendar spanning property websites, social channels, advertising, and email communications.
• Curate an event marketing strategy mapped to quarterly goals by combining local programming with strategic brand partnerships to boost market engagement and affinity.
• Cultivate relationships with potential partners that add cultural value, increase market visibility, and attract new audiences.
• Write and negotiate agreements with partners, including barter agreements, to create mutually beneficial outcomes.
• Collaborate with F&B teams to drive traffic to property outlets through both organic and paid channels.
• Leverage data to optimize the customer journey, supporting guest acquisition and loyalty.
• Work with digital agency partners on performance marketing strategies, including budgets, briefs, and creative direction.
• Manage property briefs for the creation of digital and physical marketing assets, ensuring clear and effective messaging aligned with brand values.
• Lead on-site production for major event activations, coordinating support and working with the events team to establish recurring programming and music events.
• Manage the allocated marketing and Music & Entertainment budget in collaboration with the property DOSM.
• Communicate quarterly marketing initiatives and programming calendars to Highgate Marketing and agency partners in a timely manner for media support.
• Coordinate with the Highgate Marketing team to handle media requests, on-property media tours, and photo shoots.
• Maintain a roster of influential figures, brand ambassadors, and content creators, identifying hosting opportunities according to quarterly goals.
• Own monthly reporting on marketing plans, key campaigns, and KPIs to leadership and the broader organization.
• Manage necessary website updates to ensure accurate information and create event pages for all programming initiatives.

Required Qualifications

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience is essential).
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI/KPI metrics.
• Strong presentation and communication skills with proficiency in programs such as Photoshop, Adobe Illustrator, Premiere, and After Effects.
• Proven ability to develop and maintain relationships with internal and external contacts (e.g., General Manager, Director of Sales, Director of Revenue, Regional Teams, Media Representatives, Public Relations firms).
• Strong creative mindset and ability to organize exclusive events.
• Knowledge of social media marketing and content creation using tools such as Shortstack, Offerpop, Hootsuite, and Wordpress.
• Ability to deliver compelling print and collateral marketing materials.
• Proficiency in working quickly and effectively in a high-pressure, fast-paced environment with exceptional attention to detail.
• Maintain a warm, friendly demeanor and excellent verbal and written communication skills at all levels.
• Strong multitasking and prioritization skills with a commitment to meeting deadlines.
• Adherence to Highgate Hotel Standards regarding attendance, personal appearance, and grooming.
• Ability to comply with safety regulations and support efficient hotel operations.
• A proactive approach to identifying and solving problems while maintaining confidentiality of information.
• Willingness to perform other duties as requested by management.