Associate Manager - Brand Media & Performance Marketing

Position Overview

Position Title: Associate Manager, Brand & Performance Marketing. Reports To: Sr. Manager, Brand & Performance Marketing. This position is responsible for supporting the planning, execution, optimization, reporting and analysis of Brand & Performance media, facilitating the cross-functional development of paid media creative, and owning media-driven creator programs. It supports full-funnel media planning, ensuring a cohesive experience from upper funnel brand storytelling to lower funnel performance media.

Key Responsibilities

• Brand Media:
  • Support the seasonal media plan development & execution across brand channels including: Meta, TikTok, Snapchat, Pinterest, Display, CTV and others.
  • Support the development of Brand Media testing roadmaps.
  • Review Brand Media reporting to identify key performance drivers and translate data into actionable insights.
  • Collaborate with media AOR and key paid Social/display partners on performance, testing and optimization opportunities.
  • Own all Brand Media invoicing, including creation of POs and accepting/reconciling all vendor invoices.
• Performance Marketing:
  • Support planning and execution of performance channels including: Meta, TikTok, Snapchat, Pinterest, and Display/Retargeting.
  • Own planning, execution, analysis and optimization of a subset of paid social/display channels (Snap, Pinterest).
  • Perform regular campaign/account audits identifying testing opportunities and areas of improvement.
  • Collaborate with key paid Social/display partners on performance, testing and optimization opportunities.
  • Coordinate across Brand & Performance teams to create cohesive brand storytelling and drive a full funnel audience approach.
• Creative Development:
  • Manage brand media seasonal creative requests and shot-list development, along with ad-hoc performance creative requests.
  • Partner with cross-functional teams (brand management, production, creative) to establish media deliverable timelines ensuring on-time creative delivery.
  • Collaborate with Organic Social, PR and other teams on trends, product priorities and upcoming content for Paid Media.
• Creator Program Management:
  • Oversee media-driven creator programs, in partnership with media AOR, to secure influencer content optimized for paid media performance.
  • Collaborate with cross-functional teams (Organic Social, Influencer, PR) to source influencer content for boosted paid media campaigns.
  • Work closely with the influencer team on content review/approval and adhere to influencer best practices and AEO guidelines.
  • Provide weekly reporting on content performance and identify new influencer content opportunities.

Required Qualifications

• Bachelor's Degree with 3-5 years of retail or agency marketing experience.
• Knowledge of digital marketing best practices, including hands-on management of paid social and/or display channels.
• Ability to independently work with business partners to prioritize day-to-day tasks.
• Self-motivated with strong attention to detail, deadlines, and reporting.
• Ability to build relationships with cross-functional teams.
• Strong analytical, prioritization, interpersonal, problem-solving, presentation, and planning skills.
• Excellent verbal and written communication skills.

Benefits & Perks

• Compensation: Actual starting pay is determined by various factors, including relevant experience and location.
• Benefits: Eligibility-based health care benefits (medical, vision, dental), wellness programs, 401(k) retirement benefits, life and disability insurance, employee stock purchase program, paid time off, paid sick leave, and parental leave and benefits.
• Time Off: Paid time off, paid sick leave, and holiday pay vary by job level, location, employment classification, and years of service.
• Incentives: Discretionary bonuses and other incentives may be provided at the company's discretion.