Digital Marketing Specialist - Online Education Unit - Office of the Provost

Position Overview

CMU Online is seeking a creative, data-driven Digital Marketing Specialist to expand the reach of its online programs. In this pivotal role, you will plan, execute, and optimize digital marketing strategies across paid media, organic content, web, and email channels to engage prospective students and drive enrollment. Working closely with various stakeholders, you will ensure the digital presence is compelling, cohesive, and aligned with the university’s brand and enrollment objectives.

Key Responsibilities

• Plan, execute, and optimize paid media campaigns (Google, LinkedIn, Meta, etc.) to drive lead generation and enrollment goals.
• Manage day-to-day campaign performance with audience research, effective bid strategies, testing, and creative development.
• Drive organic marketing initiatives by creating and managing compelling, brand-aligned content across web, social, email, and print channels.
• Coordinate cross-channel projects including event support, departmental collaborations, and targeted email marketing campaigns.
• Track, analyze, and report on key performance metrics across channels to guide strategy and ensure optimal ROI.

Required Qualifications

• 3-5 years of marketing experience required (5-7 years preferred with a focus on paid media/organic marketing management and reporting).
• Bachelor’s Degree in Communications, Marketing, or a related field (Master’s degree preferred).
• Proven success in planning, launching, and optimizing digital campaigns across multiple platforms.
• Strong analytical skills with the ability to interpret data and translate it into actionable insights.
• Excellent communication and project management skills with a high attention to detail and ability to handle multiple priorities.
• Experience with website content management systems and digital analytics tools (e.g., Google Analytics, LinkedIn Campaign Manager, Meta Business Suite).
• Successful completion of a pre-employment background check.

Preferred Qualifications

• Experience in higher education and enrollment marketing.
• Hands-on experience with CMS platforms (Drupal knowledge is a plus) and digital best practices.
• Familiarity with design tools such as Canva or Adobe Suite.

Benefits & Perks

• Comprehensive medical, prescription, dental, and vision insurance
• Generous retirement savings program with employer contributions
• Tuition benefits and ample paid time off including observed holidays
• Life, accidental death, and disability insurance
• Additional perks include a free Pittsburgh Regional Transit bus pass, access to a Family Concierge Team, and fitness center access.
• Flexible work arrangements with hybrid and fully remote options considered.