Senior Social Media Specialist

About the Agency

Orchard is a full-service digital experience agency that seamlessly blends the ambition and intuition of digital natives with the acumen of proven brand and advertising experts. Grounded in data analytics, we lead our clients by employing robust digital experiences, marketing and measurement programs that drive business results. We exist to help our clients to go beyond themselves. To grow beyond. Everything we think and do is about creating measurable commercial impact. At Orchard, we are eternal students of human insight and our clients’ businesses. We are, in a phrase: outcome obsessed.

GREAT TALENT, FIRST & FOREMOST.

Orchard’s team of talent is diverse in their backgrounds and expertise, and we’re always looking for awesome people. In short, we’re looking for people who live both personally and professionally by the maxim of “be interested and be interesting!”

Job Description

SENIOR SOCIAL MEDIA SPECIALIST

A Senior Social Media Specialist at Orchard will be responsible for leading social strategy across clients in various industries, inclusive of paid, organic, and influencer tactics that align with client-specific goals and KPIs. The Senior Social Media Specialist would also support campaign management day to day and work closely with the media and analytics departments in alignment on cross-channel strategies. This position requires a strong knowledge of social media platforms and strategies and the role they play in multi-channel digital marketing campaigns. We are looking for a self-motivated individual who has a passion for digital marketing strategy and emerging trends within the industry.

RESPONSIBILITIES

• Strategize, plan, implement, and monitor both organic and paid social media campaigns
• Support organic social media posting and scheduling using both scheduling platforms
• Assist content team in creation and curation of organic social media content
• Lead and/or assist in planning and budgeting recommendations based on client goals and objectives
• Manage and maintain social media platforms and profiles for a variety of clients, including but not limited to B2B, B2C, retail, etc.
• Analyze and provide performance insights and recommendations on a monthly and/or quarterly cadence to maximize results and align to overall marketing goals
• Advise on brand voice and community management across clients/brands
• Monitor scheduling platforms (including but not limited to Meta Business Suite, Sprinklr, Later.com) and native social platform features
• Manage social media advertising budgets and document to align with finance team needs
• Lead the creation and implementation of social best practices, trends, changes that affect day-to-day business (i.e., creative requirement changes, platform enhancements or optimizations, new features, etc.)
• Research and navigate social platforms to identify influencer/partnership opportunities
• Expertise on all major social media platforms (i.e., Meta, TikTok, X, Snapchat, LinkedIn, etc.)

REQUIREMENTS

• Strong experience and understanding of top social media platforms and their native features (Including, but not limited to Facebook, Instagram, Twitter, TikTok, Pinterest)
• Intermediate-level MS Office skills, particularly Excel, PowerPoint, and Word (alternatively, Google Sheets, Slides, and Docs)
• Experience and/or strong interest in managing a direct report or small team
• Social media, digital marketing, or public relations education required
• Minimum of 5 years of social media management experience

KEY TRAITS

• Efficiency and diligence in a fast-paced environment
• Highly organized, skilled at time management
• Comfortable managing multiple tasks across multiple brands
• A strong work ethic with the ability to take initiative
• Superior interpersonal skills with the ability to create a rapport with people across various departments
• Positive and service-oriented mindset
• Exceptional communication skills, both orally and in writing
• Strong attention to detail and excellent follow-through skills
• Self-motivated problem solver with a proactive and strategic mindset
• Flexible - can work evenings/weekends, as needed, and can adjust content quickly
• Interested and interesting