Marketing Specialist at Optomi South Carolina

Marketing Specialist job at Optomi. South Carolina.

Marketing Specialist (Branding)

Optomi, in partnership with a top retail industry leader, is seeking an experienced Marketing Specialist for a full-time role in Lancaster, SC! This Marketing Specialist will be responsible for working with the digital marketing team to develop and execute search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns. This candidate will also collaborate with the sales team to develop promotional materials and support their efforts in driving sales. This Marketing Specialist will have 1-2 years of marketing experience and strong analytical skills with some experience in data analysis. The Marketing Specialist will enjoy working in a team-oriented environment where they can grow their marketing career!

What the right candidate will enjoy!

• Working for a company awarded the Industry Impact Award by the South Carolina Department of Commerce!
• Working to make contributions not only for the company, but the community!
• Highly competitive pay and growth opportunities!
• Working for the betterment of everyone’s prized possession... pets!

Experience of the right candidate:

• 1-2 years of experience. Marketing experience a plus.
• Have a growth mindset - be willing to ask questions and open to learning.
• Strong analytical skills with some experience in data analysis.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams and external partners.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast-paced environment.
• Passion for pets and the pet industry is a plus.
• Animal health industry experience or Companion animal/Equine background a plus.
• Sales and Marketing experience preferably in a CPG organization.

Responsibilities of the right candidate:

• Assist in developing and then executing marketing campaigns to promote our pet products, including social media, email marketing, and print advertising.
• Work with cross-functional teams to create compelling product messaging and ensure brand consistency across all marketing channels.
• Conduct market research and analyze industry trends to identify opportunities for growth and product development.
• Collaborate with our sales team to develop promotional materials and support their efforts in driving sales.
• Monitor and report on the performance of marketing campaigns, providing recommendations for improvement.
• Work closely with our digital marketing team to develop and execute search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns.
• Manage budgets and timelines for marketing initiatives to ensure timely execution and delivery.
• Assist in the planning and execution of trade shows.
• Keep the brand team and organization up to date on industry trends and changes in the competitive marketplace.
• Build relationships with key stakeholders.
• Perform other assigned duties as may be required in meeting company objectives.
• Regular Attendance Required.