Influencer Marketing Manager

Position Overview

At Wizards of the Coast, we connect people around the world through play and imagination. We are experiencing exciting and fast growth and are looking for a driven Influencer Marketing Manager to join our influencer team for Magic: The Gathering. In this role, you will drive innovative influencer and creator campaigns, collaboratively work with multiple internal teams, and leverage data-driven insights to enhance our year-round marketing efforts.

Key Responsibilities

• Develop, implement, and grow influencer and creator programs across our diverse portfolio of products.
• Apply a meticulous and data-driven process to source, vet, negotiate, and contract influencer content while partnering with cross-functional teams including brand, community management, global digital and social media, legal, and creative services.
• Track the effectiveness of influencer campaigns and proactively share data-backed insights for future executions.
• Manage influencer and agency relationships to scale activations long-term.
• Support multiple campaigns, products, and brand initiatives simultaneously.
• Stay up-to-date with industry trends in an evolving influencer landscape and bring innovative solutions to day-to-day contributions.

Required Qualifications

• 5+ years of hands-on influencer marketing and execution experience across major social platforms such as YouTube, Twitch, Instagram, Twitter, and TikTok.
• Experience in corporate or agency consumer marketing organizations.
• Proven track record of collaborating effectively with business partners in a growing and evolving organization.
• Experience using influencer analytics platforms and extrapolating key business insights.
• Comprehensive understanding of influencer marketing standards and rules of engagement.
• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Passion for video games and empathy for influencers, creators, players, and the global gaming community.
• A basic understanding of, and experience with, Magic’s products and communities is a plus.

Benefits & Perks

• Compensation Range (USD): Starting: $85,800; Ending: $145,000
• Medical, Dental & Vision Insurance
• Paid Vacation Time & Holidays
• Generous 401(k) match
• Paid Parental Leave
• Volunteer Program
• Employee Giving & Matching Gifts Programs
• Tuition Reimbursement
• Product Discounts, and more