Digital Marketing Associate

Digital Marketing Associate

Core Responsibilities:

• Develop and implement marketing strategies that support company goals and product growth.
• Plan, execute, and oversee multi-channel marketing campaigns (digital, email, social, events).
• Conduct market research and analyze trends, customer insights, and competitive activity.
• Collaborate with product, sales, and cross-functional teams for aligned messaging and successful launches.
• Manage marketing budgets, timelines, and resource allocation. (this is no mandatory, but they should have an idea of what that entails)
• Track key performance metrics, analyze results, and optimize campaign performance.
• Maintain brand consistency across all communications and materials.
• Lead or coordinate internal and external marketing resources (vendors, sales, team members).

Typical Deliverables:

• Strategic marketing plans and campaign blueprints.
• Multi-channel campaign assets (social content, email sequences, ads, landing pages).
• Performance reports and analytics summaries showing results and insights.
• Product launch materials and go-to-market support assets.
• Market research summaries and competitive analysis.
• Sales enablement content and collateral supporting product adoption.