Product Marketing Manager - Prescription Payer Management - Full-time

Position Overview

We're looking for a Consumer Product Marketing Manager, specializing in the vision insurance channel and prescription (Rx) commercialization of Meta’s smart glasses and AR business. You will be responsible for influencing product strategies and positioning for target audiences, driving go‐to‐market efforts that boost awareness and adoption, and working cross‐functionally with partners across the company. This role requires in‐depth experience in the prescription optical industry and vision insurance, including new product commercialization, with a focus on supporting go‐to‐market strategy creation and execution for prescription wearables technology across Rx channels.

Key Responsibilities

• Lead the definition and execution of vision insurance strategy and relationships for Meta’s wearables business.
• Define the value proposition for insurance providers to enable member access to Meta’s products using insurance benefits.
• Manage Meta’s product status under different formulary scenarios and in- vs. out-of-network provider conditions.
• Influence product development and support business investment by analyzing customer feedback, industry reports, competitive assessments, and testing insights to strengthen product-market fit.
• Create go-to-market (GTM) strategy to drive product adoption and engagement.
• Manage prescription data and analytics with internal and external partners to uncover actionable insights for access and adoption in existing and new channels.
• Serve as the subject matter expert on prescription wearer and channel needs.
• Manage prescription product claims, content, and pricing in both B2C and B2B contexts, and for wearers with or without insurance.

Required Qualifications

• 7+ years of experience in product marketing, product management, management consulting, or business strategy in vision correction and/or eye health fields.
• In-depth knowledge of vision insurance across multiple providers.
• Experience with insurance formulary management and provider network strategies.
• Proven ability to build partnerships with cross-functional teams and shape product roadmaps and go-to-market strategies.
• Skilled in analyzing data and translating insights to support product development and GTM strategies.
• Experience leading the implementation of complex product or service offerings.
• Ability to work with technical partners and translate between technical and consumer language.
• Experience collaborating with external vendors and partners.
• Bachelor’s degree.

Preferred Qualifications

• Experience working in a fast-paced, dynamic environment, with a proactive approach to identifying and escalating issues.
• Interest in and understanding of Virtual and Mixed Reality.
• MS/MBA degree.

Compensation & Perks

• Public Compensation: $158,000/year to $223,000/year + bonus + equity + benefits