E-Commerce Marketing Manager

Position Overview

We are seeking an E-Commerce Marketing Manager to work cross-functionally with our E-Commerce, Marketing, Merchandising, Web Development, and IT teams to help propel our Brands forward. You will focus on performance marketing, e-commerce, and website projects. This role reports to the Director of E-Commerce for Splendid and Florence by Mills Fashion and is a hybrid position (4 days in our NYC office).

Key Responsibilities

• Responsible for the growth marketing strategy, processes, and implementation.
• Manage digital marketing channels across PPC, SEO, display (CTV), affiliates, and paid social media in conjunction with third-party vendors.
• Develop and manage the digital marketing budget, ensuring a strong return on investment while keeping expenses in line with ROI/ROAS, spend as a % of demand, and cost-per-acquisition goals.
• Manage the promotional calendar and asset creation process for all promotional content, acting as the primary contact with creative, email marketing, and buying teams to develop text, static, animated, and video content.
• Optimize ad delivery, landing page conversion, and user experience to drive online purchases as efficiently as possible.
• Communicate regular campaign metrics and insights, analyze performance, and identify opportunities.
• Continually review agencies’ service, processes, and systems to ensure they meet excellent quality standards.
• Monitor the marketplace and competitors, keeping the brands informed of industry initiatives and key developments.

Required Qualifications

• Bachelor's degree in Marketing or a related field.
• Minimum of 5 years’ experience in performance or digital marketing with a strong focus on achieving a profitable ROI/ROAS.
• Proficiency in Google AdWords.
• Strong comprehension of Shopify.
• Experience with website analytics tools such as Google Analytics.
• Proven experience developing and executing digital marketing strategies and tactics.
• Experience managing outside performance marketing vendors.
• Excellent analytical skills with hands-on experience in data analysis, A/B testing, and data-driven decision making.
• Strong e-commerce project management skills with incredible attention to detail.
• Ability to manage SEO and SEM campaigns, as well as paid social media and display advertising efforts.
• Experience working with partners to optimize landing pages for optimal conversions.
• Outstanding communication and presentation skills.
• Ability to quickly learn multiple business processes and systems.

Preferred Qualifications

• Familiarity with Triple Whale and 42 Technologies.

Benefits & Perks

• Compensation: PAY RATE: $90,000/yr-$112,000/yr
• Hybrid role – 4 days in our NYC office.
• Inclusive and diverse work environment with equal opportunities.
• Opportunity to work with renowned brands and a global leader in the apparel industry.