<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Job Description</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">To drive demand and accelerate partner growth, the full-time remote B2B Lifecycle Marketing Senior Specialist will design and execute full-funnel marketing programs, improve conversion rates, and integrate event marketing strategies.</p>
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Key responsibilities</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Design and execute scalable lifecycle programs to enhance MQL to closed-won conversion</li>
 <li style="margin: 10px 0; line-height: 1.6;">Develop segmented nurture programs and re-engagement campaigns to activate stalled leads</li>
 <li style="margin: 10px 0; line-height: 1.6;">Collaborate with cross-functional teams to operationalize event lead capture and maximize ROI</li>
 </ul>
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Required qualifications</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">3-5+ years of experience in B2B lifecycle, CRM, or demand generation within a revenue-driven organization</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong knowledge of B2B funnel mechanics, pipeline metrics, and revenue attribution</li>
 <li style="margin: 10px 0; line-height: 1.6;">Hands-on experience with marketing automation platforms like Salesforce/Pardot, Marketo, or HubSpot</li>
 <li style="margin: 10px 0; line-height: 1.6;">Proven track record of improving conversion rates and accelerating pipeline velocity</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong analytical skills with familiarity in tools such as Google Analytics and Salesforce reporting</li>
 </ul>
</section>

B2B Lifecycle Marketing Specialist

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Are you a content creator with a knack for SEO?</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Do you have a proven track record of growing organic traffic? Are you deeply analytical and process-driven by nature? If that sounds like you, keep reading.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">About Northpeak</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Northpeak is a conversion rate optimization and growth marketing agency focused on creating world-class user experiences that increase conversions and revenue. Our work is grounded in research, data, and design. We're hiring people that want to raise the bar of marketing higher. We believe in reasonable deadlines, treating people with respect, and providing them with opportunities to grow. We're looking for people that are fun to work with and want to build something they're proud to share with the world. We work with clients across industries in B2B and B2C, including SaaS and eCommerce. We specialize in tactics like CRO, Technical SEO, Google Ads, Content Strategy, Facebook Ads, and Email. Our bread and butter is building efficient, holistic marketing strategies and we do this with our team, process, and style.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">About the Role</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">As a Content and Search Marketing Manager at Northpeak, you will be responsible for overseeing the content pipeline and increased organic visibility for 4-6 clients. You will be responsible for significantly growing our client's organic traffic by producing and optimizing long-form content that helps our clients. You have a deep understanding of the pillar-cluster content model, experience ranking at the top of SERPs for high-value keywords, and proven frameworks for growing organic traffic.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Here's what you'll be doing:</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Keyword and topic research</li>
 <li style="margin: 10px 0; line-height: 1.6;">Keyword mapping</li>
 <li style="margin: 10px 0; line-height: 1.6;">SEO audit and analysis</li>
 <li style="margin: 10px 0; line-height: 1.6;">Technical SEO</li>
 <li style="margin: 10px 0; line-height: 1.6;">On-site optimization</li>
 <li style="margin: 10px 0; line-height: 1.6;">SEO strategy planning</li>
 <li style="margin: 10px 0; line-height: 1.6;">Content marketing strategy for blog posts and editorial calendar</li>
 <li style="margin: 10px 0; line-height: 1.6;">Content and blog posts creation for on and off-site publishing</li>
 <li style="margin: 10px 0; line-height: 1.6;">Link building and brand mentions on high-authority publications</li>
 <li style="margin: 10px 0; line-height: 1.6;">Uncover and holistically understand a company's existing content performance to find the bottlenecks preventing the business from achieving their goals</li>
 <li style="margin: 10px 0; line-height: 1.6;">Help Northpeak clients grow their organic visibility with long-term growth content</li>
 <li style="margin: 10px 0; line-height: 1.6;">Assess qualitative and quantitative data to make informed decisions about content strategies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Define your measures of success and track core KPIs</li>
 <li style="margin: 10px 0; line-height: 1.6;">Develop content strategies for client websites to maximize business growth</li>
 <li style="margin: 10px 0; line-height: 1.6;">Create and execute quarterly growth content plans for 4-6 clients that are rooted in data and target audience insights</li>
 <li style="margin: 10px 0; line-height: 1.6;">Create original, authoritative content for the Northpeak website and blog</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Month 1</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Shadow a team member on 2-3 clients to learn more about Northpeak's growth marketing process.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Assist in building SEO and Content Marketing strategies for 3 clients.</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Within 3 months, you'll.</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Manage SEO and Content marketing for five clients, meeting with them weekly with the growth marketer on the account.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Implement Northpeak's content marketing strategy based on our target audience.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Build a process to manage the content pipeline for multiple accounts.</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Within 6 months, you'll.</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Manage content marketing for six or seven clients, meeting with them weekly with the growth marketer on the account.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Make process improvements to Northpeak's client onboarding flow as it relates to our content marketing service.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Manage execution and impact results for each of your accounts.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Meet weekly with Growth Marketers at Northpeak to develop specific strategies for each of your clients.</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">About you:</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">You have 4+ years of experience as a content marketer with a background that includes data-driven SEO.</li>
 <li style="margin: 10px 0; line-height: 1.6;">You have an inclusive, hands-on client management style with proven experience clearly communicating growth marketing strategy.</li>
 <li style="margin: 10px 0; line-height: 1.6;">You have a learning mindset. You are committed to getting better every day.</li>
 <li style="margin: 10px 0; line-height: 1.6;">You have a bias toward action and are both efficient and adaptable.</li>
 <li style="margin: 10px 0; line-height: 1.6;">You are a driver, focused on making an impact on the organization and clients every day.</li>
 <li style="margin: 10px 0; line-height: 1.6;">You have demonstrated success testing and uncovering useful insights and sharing them in an engaging form that inspires people to take action.</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Why Should You Join The Northpeak Team?</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Join at the ground level of an growing company making an impact in the digital space</li>
 <li style="margin: 10px 0; line-height: 1.6;">Competitive pay</li>
 <li style="margin: 10px 0; line-height: 1.6;">Fully remote team that knows what it means to develop and support remote talent</li>
 <li style="margin: 10px 0; line-height: 1.6;">Flexible schedule</li>
 <li style="margin: 10px 0; line-height: 1.6;">Work directly with the founder</li>
 <li style="margin: 10px 0; line-height: 1.6;">Opportunity to be an early employee and help shape our vision (including building our own products and investing in others)</li>
 <li style="margin: 10px 0; line-height: 1.6;">Career education opportunities</li>
 <li style="margin: 10px 0; line-height: 1.6;">We'll support your professional growth by exposing you to areas of the business you want to explore</li>
 <li style="margin: 10px 0; line-height: 1.6;">Work with exciting and mission-driven B2B, ecommerce, and SaaS companies</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Diversity and Equal Opportunity</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Northpeak is an equal opportunity employer and is committed to diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, color, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status. If you submit an application, you confirm that you are able to legally work in the United States, and do not require visa sponsorship. Northpeak is unable to sponsor visas at this time.</p>
</section>

SEO and Content Marketing Manager Remote

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Dodge Construction Network</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">(Dodge) is seeking a Director of Website &amp; SEO to lead the strategy, optimization, and operational management of Construction.com as a high-performing digital growth platform!</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Role Overview</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">The Director, Website &amp; SEO will serve as the business owner and product manager for the website, partnering across Product Marketing, Brand, Content, Web Development, and Marketing Operations to prioritize initiatives, improve user experience, drive conversion performance, and increase organic visibility. We are looking for someone who combines strong website product ownership, technical SEO expertise, analytics depth, and conversion optimization experience.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">This role requires someone who can think strategically while still being hands-on in execution. As the Director, Website &amp; SEO, you have the opportunity to own and shape the evolution of Construction.com as a critical growth platform for the business. This is a high visibility role across Marketing, Web Development, and executive leadership teams driving direct impact across SEO, conversion optimization, analytics, and customer experience. This is an opportunity to help modernize Dodge's search and website strategy as AI continues to reshape how buyers discover information online!</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">This is a full-time position and reports directly to the VP, Performance Marketing.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Preferred Location</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">This is a remote, home-office based role and candidates located in the continental United States will be considered.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Travel Requirements</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Expected travel is minimal for this role.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Essential Functions</h2>
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Website Product Ownership &amp; Cross-Functional Leadership</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Serve as the primary business owner and product manager for Construction.com, TheBluebook.com, and related web experiences</li>
 <li style="margin: 10px 0; line-height: 1.6;">Partner across Product Marketing, Content, Brand, Web Development, and Marketing Operations to gather requirements and prioritize initiatives, in addition to contributing your own ideas to the backlog</li>
 <li style="margin: 10px 0; line-height: 1.6;">Translate business needs into user stories, functional requirements, and development tickets</li>
 <li style="margin: 10px 0; line-height: 1.6;">Manage and prioritize the website roadmap based on business impact, customer experience, SEO opportunity, and technical dependencies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Work closely with Web Development and Martech Operations teams on website infrastructure, integrations, tagging, tracking, and technical implementation</li>
 <li style="margin: 10px 0; line-height: 1.6;">Ensure the website delivers a scalable, high-performing experience across acquisition, engagement, and conversion journeys</li>
 </ul>

 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">SEO Strategy &amp; Execution</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Own the overall SEO strategy, execution, and performance for Construction.com, Thebluebook.com, and other properties.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Lead both programmatic and non-programmatic SEO initiatives designed to drive qualified organic traffic and pipeline growth</li>
 <li style="margin: 10px 0; line-height: 1.6;">Manage and optimize SEO strategies including:</li>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Technical SEO improvements</li>
 <li style="margin: 10px 0; line-height: 1.6;">Internal and external linking strategies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Site architecture and crawl optimization</li>
 <li style="margin: 10px 0; line-height: 1.6;">"Money keyword" targeting and content optimization</li>
 <li style="margin: 10px 0; line-height: 1.6;">Tear-down pages and competitive search experiences</li>
 <li style="margin: 10px 0; line-height: 1.6;">Industry and solution-based landing pages</li>
 </ul>
 <li style="margin: 10px 0; line-height: 1.6;">Partner closely with Product Marketing and Content Marketing to prioritize and launch new search-driven content initiatives</li>
 <li style="margin: 10px 0; line-height: 1.6;">Stay current on search algorithm changes, SEO trends, and shifts in AI-driven search behavior</li>
 <li style="margin: 10px 0; line-height: 1.6;">Help define and execute Dodge's AI Search Optimization / Answer Engine Optimization (AEO) strategy to improve visibility across AI-powered search experiences</li>
 </ul>

 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Conversion Rate Optimization (CRO)</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Partner with Performance Marketing team to improve website and landing page conversion performance</li>
 <li style="margin: 10px 0; line-height: 1.6;">Identify opportunities to improve user experience, engagement, navigation, CTAs, and conversion flows</li>
 <li style="margin: 10px 0; line-height: 1.6;">Develop and execute A/B testing and experimentation strategies across web and search landing pages</li>
 <li style="margin: 10px 0; line-height: 1.6;">Continuously optimize conversion paths and user journeys using behavioral and analytical insights</li>
 </ul>

 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Website Analytics &amp; Measurement</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Partner with Martech Analytics on website analytics strategy, implementation, governance, and reporting, including use of GA4 for website performance measurement and insights</li>
 <li style="margin: 10px 0; line-height: 1.6;">Design dashboards and reporting frameworks that provide visibility into:</li>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Traffic and engagement trends</li>
 <li style="margin: 10px 0; line-height: 1.6;">Organic search performance</li>
 <li style="margin: 10px 0; line-height: 1.6;">Conversion rates and funnel progression</li>
 <li style="margin: 10px 0; line-height: 1.6;">Landing page effectiveness</li>
 <li style="margin: 10px 0; line-height: 1.6;">SEO impact and contribution</li>
 </ul>
 <li style="margin: 10px 0; line-height: 1.6;">Partner with Martech Operations and RevOps teams to ensure clean attribution, tagging, and tracking across the website ecosystem</li>
 <li style="margin: 10px 0; line-height: 1.6;">Deliver actionable insights and recommendations to stakeholders and executive leadership</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Education Requirement</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;"><strong>Degree:</strong> Bachelor's degree in Marketing or a related field or equivalent education and work experience.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Required Experience, Knowledge and Skills</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">10+ years of experience in website management, SEO, digital growth, or related disciplines within B2B SaaS, technology, media, data platforms, or data-driven businesses</li>
 <li style="margin: 10px 0; line-height: 1.6;">Experience serving as a website product owner or managing complex web ecosystems with multiple stakeholders</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong expertise across technical SEO, content SEO, programmatic SEO, and modern search optimization strategies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Hands-on experience with GA4, website analytics, and performance reporting</li>
 <li style="margin: 10px 0; line-height: 1.6;">Experience partnering closely with Development and technical teams on infrastructure, integrations, and implementation projects</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong understanding of conversion rate optimization methodologies, testing frameworks, and user experience best practices</li>
 <li style="margin: 10px 0; line-height: 1.6;">Comfortable balancing strategic planning with hands-on execution</li>
 <li style="margin: 10px 0; line-height: 1.6;">Excellent prioritization, communication, and stakeholder management skills</li>
 <li style="margin: 10px 0; line-height: 1.6;">Familiarity with CMS platforms, tag management systems, Martech infrastructure, and modern web architecture</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong perspective on how AI is reshaping search behavior and discovery, including experience or interest in AI Search Optimization / AEO strategies</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Preferred Experience, Knowledge and Skills</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Experience within commercial construction, B2B marketplaces, media, or data platforms.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">About Dodge Construction Network</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge is the catalyst for modern construction.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Salary Disclosure</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Reasonable Accommodation</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email <strong>View email address on click.appcast.io</strong>.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Equal Employment Opportunity Statement</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.</p>
</section>

<section style="margin-bottom: 20px;">
 <p style="line-height: 1.6; margin-bottom: 15px;">#LI-Remote</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">#LI-SB1</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">#DE-Remote</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">#DE-2026-78</p>
</section>

Director, Website & SEO

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Job Description</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">To drive organic growth, the full-time remote Bilingual SEO Strategy Lead will define the enterprise SEO vision, establish cross-functional requirements, and oversee technical SEO frameworks while optimizing digital initiatives for discoverability and performance.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Key Responsibilities</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Define the enterprise SEO vision and top-of-funnel strategy aligned with revenue and growth targets</li>
 <li style="margin: 10px 0; line-height: 1.6;">Guide prioritization and alignment across engineering, product, content, and marketing teams</li>
 <li style="margin: 10px 0; line-height: 1.6;">Establish governance standards for Core Web Vitals, site performance, and technical SEO frameworks</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Required Qualifications</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Proven experience in developing and executing SEO strategies at an enterprise level</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong understanding of technical SEO, site architecture, and performance optimization</li>
 <li style="margin: 10px 0; line-height: 1.6;">Familiarity with measurement frameworks using GA4, Google Search Console, and GTM</li>
 <li style="margin: 10px 0; line-height: 1.6;">Experience in managing cross-functional teams and driving alignment across departments</li>
 <li style="margin: 10px 0; line-height: 1.6;">Expertise in AI-enabled content strategies and incremental organic traffic generation</li>
 </ul>
</section>

Bilingual SEO Strategy Lead

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Dodge Construction Network</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">(Dodge) is seeking a Director of Website &amp; SEO to lead the strategy, optimization, and operational management of Construction.com as a high‑performing digital growth platform!</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">The Director, Website &amp; SEO will serve as the business owner and product manager for the website, partnering across Product Marketing, Brand, Content, Web Development, and Marketing Operations to prioritize initiatives, improve user experience, drive conversion performance, and increase organic visibility. We are looking for someone who combines strong website product ownership, technical SEO expertise, analytics depth, and conversion optimization experience.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">This role requires someone who can think strategically while still being hands‑on in execution. As the Director, Website &amp; SEO, you have the opportunity to own and shape the evolution of Construction.com as a critical growth platform for the business. This is a high‑visibility role across Marketing, Web Development, and executive leadership teams driving direct impact across SEO, conversion optimization, analytics, and customer experience. This is an opportunity to help modernize Dodge’s search and website strategy as AI continues to reshape how buyers discover information online!</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">This is a full‑time position and reports directly to the VP, Performance Marketing.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Preferred Location</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">This is a remote, home‑office based role and candidates located in the continental United States will be considered.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Travel Requirements</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Expected travel is minimal for this role.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Essential Functions</h2>
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Website Product Ownership &amp; Cross‑Functional Leadership</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Serve as the primary business owner and product manager for Construction.com, TheBluebook.com, and related web experiences</li>
 <li style="margin: 10px 0; line-height: 1.6;">Partner across Product Marketing, Content, Brand, Web Development, and Marketing Operations to gather requirements and prioritize initiatives, in addition to contributing your own ideas to the backlog</li>
 <li style="margin: 10px 0; line-height: 1.6;">Translate business needs into user stories, functional requirements, and development tickets</li>
 <li style="margin: 10px 0; line-height: 1.6;">Manage and prioritize the website roadmap based on business impact, customer experience, SEO opportunity, and technical dependencies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Work closely with Web Development and Martech Operations teams on website infrastructure, integrations, tagging, tracking, and technical implementation</li>
 <li style="margin: 10px 0; line-height: 1.6;">Ensure the website delivers a scalable, high‑performing experience across acquisition, engagement, and conversion journeys</li>
 </ul>

 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">SEO Strategy &amp; Execution</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Own the overall SEO strategy, execution, and performance for Construction.com, TheBluebook.com, and other properties.</li>
 <li style="margin: 10px 0; line-height: 1.6;">Lead both programmatic and non‑programmatic SEO initiatives designed to drive qualified organic traffic and pipeline growth</li>
 <li style="margin: 10px 0; line-height: 1.6;">Manage and optimize SEO strategies including:</li>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Technical SEO improvements</li>
 <li style="margin: 10px 0; line-height: 1.6;">Internal and external linking strategies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Site architecture and crawl optimization</li>
 <li style="margin: 10px 0; line-height: 1.6;">Money keyword targeting and content optimization</li>
 <li style="margin: 10px 0; line-height: 1.6;">Tear‑down pages and competitive search experiences</li>
 <li style="margin: 10px 0; line-height: 1.6;">Industry and solution‑based landing pages</li>
 </ul>
 <li style="margin: 10px 0; line-height: 1.6;">Partner closely with Product Marketing and Content Marketing to prioritize and launch new search‑driven content initiatives</li>
 <li style="margin: 10px 0; line-height: 1.6;">Stay current on search algorithm changes, SEO trends, and shifts in AI‑driven search behavior</li>
 <li style="margin: 10px 0; line-height: 1.6;">Help define and execute Dodge’s AI Search Optimization / Answer Engine Optimization (AEO) strategy to improve visibility across AI‑powered search experiences</li>
 </ul>

 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Conversion Rate Optimization (CRO)</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Partner with Performance Marketing team to improve website and landing page conversion performance</li>
 <li style="margin: 10px 0; line-height: 1.6;">Identify opportunities to improve user experience, engagement, navigation, CTAs, and conversion flows</li>
 <li style="margin: 10px 0; line-height: 1.6;">Develop and execute A/B testing and experimentation strategies across web and search landing pages</li>
 <li style="margin: 10px 0; line-height: 1.6;">Continuously optimize conversion paths and user journeys using behavioral and analytical insights</li>
 </ul>

 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Website Analytics &amp; Measurement</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Partner with Martech Analytics on website analytics strategy, implementation, governance, and reporting, including use of GA4 for website performance measurement and insights</li>
 <li style="margin: 10px 0; line-height: 1.6;">Design dashboards and reporting frameworks that provide visibility into:</li>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Traffic and engagement trends</li>
 <li style="margin: 10px 0; line-height: 1.6;">Organic search performance</li>
 <li style="margin: 10px 0; line-height: 1.6;">Conversion rates and funnel progression</li>
 <li style="margin: 10px 0; line-height: 1.6;">Landing page effectiveness</li>
 <li style="margin: 10px 0; line-height: 1.6;">SEO impact and contribution</li>
 </ul>
 <li style="margin: 10px 0; line-height: 1.6;">Partner with Martech Operations and RevOps teams to ensure clean attribution, tagging, and tracking across the website ecosystem</li>
 <li style="margin: 10px 0; line-height: 1.6;">Deliver actionable insights and recommendations to stakeholders and executive leadership</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Education Requirement</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;"><strong>Degree:</strong> Bachelor’s degree in Marketing or a related field or equivalent education and work experience.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Required Experience, Knowledge and Skills</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">10+ years of experience in website management, SEO, digital growth, or related disciplines within B2B SaaS, technology, media, data platforms, or data‑driven businesses</li>
 <li style="margin: 10px 0; line-height: 1.6;">Experience serving as a website product owner or managing complex web ecosystems with multiple stakeholders</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong expertise across technical SEO, content SEO, programmatic SEO, and modern search optimization strategies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Hands‑on experience with GA4, website analytics, and performance reporting</li>
 <li style="margin: 10px 0; line-height: 1.6;">Experience partnering closely with Development and technical teams on infrastructure, integrations, and implementation projects</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong understanding of conversion rate optimization methodologies, testing frameworks, and user experience best practices</li>
 <li style="margin: 10px 0; line-height: 1.6;">Comfortable balancing strategic planning with hands‑on execution</li>
 <li style="margin: 10px 0; line-height: 1.6;">Excellent prioritization, communication, and stakeholder management skills</li>
 <li style="margin: 10px 0; line-height: 1.6;">Familiarity with CMS platforms, tag management systems, Martech infrastructure, and modern web architecture</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong perspective on how AI is reshaping search behavior and discovery, including experience or interest in AI Search Optimization / AEO strategies</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Preferred Experience, Knowledge and Skills</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Experience within commercial construction, B2B marketplaces, media, or data platforms.</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">About Dodge Construction Network</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision‑makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting‑edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge is the catalyst for modern construction.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Salary Disclosure</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network’s compensation and rewards package for full‑time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncapped variable incentive plans or an annual discretionary performance bonus.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the future require sponsorship for employment visa status.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Reasonable Accommodation</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Equal Employment Opportunity Statement</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.</p>
</section>

<section style="margin-bottom: 20px;">
 <p style="line-height: 1.6; margin-bottom: 15px;">#J-18808-Ljbffr</p>
</section>

Director of Website & SEO — Growth, AI & CRO Leader

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Job Title</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Driving Muck Rack's organic acquisition and website performance, the full-time remote Director of Growth (SEO &amp; Web) will lead SEO strategy, optimize website experience, and enhance conversion rates to establish a high-performing growth engine.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Your Responsibilities</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Own and evolve the organic growth strategy, focusing on SEO, GEO, and website performance</li>
 <li style="margin: 10px 0; line-height: 1.6;">Collaborate with content teams to develop impactful, search-driven content and execute scalable SEO opportunities</li>
 <li style="margin: 10px 0; line-height: 1.6;">Drive conversion rate optimization through experimentation, A/B testing, and continuous iteration</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Required Qualifications</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">7-10+ years of experience in SEO, growth, or digital strategy roles, ideally in SaaS</li>
 <li style="margin: 10px 0; line-height: 1.6;">Proven track record of scaling organic traffic and driving significant business outcomes</li>
 <li style="margin: 10px 0; line-height: 1.6;">Deep expertise in technical SEO, content strategy, and website optimization</li>
 <li style="margin: 10px 0; line-height: 1.6;">Experience with experimentation frameworks and A/B testing tools</li>
 <li style="margin: 10px 0; line-height: 1.6;">Familiarity with modern SEO &amp; GEO tooling (e.g., GSC, Ahrefs, Screaming Frog)</li>
 </ul>
</section>

Director of Growth (SEO & Web)

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Job Description</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Earn [please apply online] per week. Do you enjoy traveling to new destinations? Music festivals, street festivals, and Trade shows? We are seeking outgoing, fun, and motivated individuals to work with us, marketing our resorts and vacation properties at events within a 4 hour radius of Columbus. Full or part time available. Thursday - Sunday schedule.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;"><strong>Benefits:</strong></p>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Medical/Dental/vision / 401k</li>
 <li style="margin: 10px 0; line-height: 1.6;">Earn full time pay working part time</li>
 <li style="margin: 10px 0; line-height: 1.6;">Hourly / commissions / bonuses</li>
 <li style="margin: 10px 0; line-height: 1.6;">Paid travel</li>
 </ul>
 <p style="line-height: 1.6; margin-bottom: 15px;">Event Marketing experience helpful but not necessary. We will train the right individual.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;"><strong>Job Code:</strong> CVAMFPS</p>
</section>

Field Package Sales Representative- Columbus

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Inizio Engage is seeking a Regional Business Director</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">to support Cristcot, an established pharmaceutical company with a proven track record in developing novel formulations and optimized drug-device systems, in preparing for a U.S. product launch in ulcerative colitis. This leadership role is critical in building and leading a high-performing field sales team and driving regional execution against national commercial strategy.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">The Regional Business Director will hire, lead, and develop a team of Territory Business Managers (TBMs) to achieve and exceed revenue, TRx/NBRx, and market share goals. This individual will translate national objectives into clear regional plans, ensure consistent execution, and foster a culture of accountability, compliance, and high performance.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">This role will work cross-functionally with internal and client stakeholders including Marketing, Market Access, Medical Affairs, and Commercial Operations to ensure alignment and successful product adoption.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">What’s in it for you?</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Competitive compensation</li>
 <li style="margin: 10px 0; line-height: 1.6;">Excellent Benefits – accrued time off, medical, dental, vision, 401k, disability &amp; life insurance, paid maternity and paternity leave benefits, employee discounts/promotions</li>
 <li style="margin: 10px 0; line-height: 1.6;">Employee discounts &amp; exclusive promotions</li>
 <li style="margin: 10px 0; line-height: 1.6;">Recognition programs, contests, and company-wide awards</li>
 <li style="margin: 10px 0; line-height: 1.6;">Exceptional, collaborative culture</li>
 <li style="margin: 10px 0; line-height: 1.6;">Best Places to Work in BioPharma (2022, 2023, &amp; 2024)</li>
 <li style="margin: 10px 0; line-height: 1.6;">Certified Great Place to Work (2022, 2023, 2025)</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">What will you be doing?</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Hire, develop, and lead a team of Territory Business Managers (TBMs), driving performance above target through structured coaching and development</li>
 <li style="margin: 10px 0; line-height: 1.6;">Coach team members on consultative selling, account management, and territory planning to meet or exceed goals</li>
 <li style="margin: 10px 0; line-height: 1.6;">Develop and execute a regional sales strategy aligned with national objectives, focusing on high-value opportunities and target accounts</li>
 <li style="margin: 10px 0; line-height: 1.6;">Monitor and drive performance metrics including TRx, NRx, market share, and HCP engagement using CRM and analytics tools</li>
 <li style="margin: 10px 0; line-height: 1.6;">Provide regional insights on payer dynamics, customer needs, and competitive landscape to inform broader commercial strategy</li>
 <li style="margin: 10px 0; line-height: 1.6;">Foster a culture of accountability, setting clear expectations and managing performance effectively</li>
 <li style="margin: 10px 0; line-height: 1.6;">Adapt regional strategies based on market changes including competition, access challenges, and payer dynamics</li>
 <li style="margin: 10px 0; line-height: 1.6;">Lead cross-functional collaboration with Marketing, Medical Affairs, Market Access, and Commercial Operations</li>
 <li style="margin: 10px 0; line-height: 1.6;">Support adoption of digital and AI-enabled tools to enhance field effectiveness and customer engagement</li>
 <li style="margin: 10px 0; line-height: 1.6;">Build and maintain strong relationships with key customers, accounts, and healthcare stakeholders</li>
 <li style="margin: 10px 0; line-height: 1.6;">Ensure compliance with all regulatory, legal, and company policies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Manage regional budgets and allocate resources effectively to maximize return on investment</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">What do you need for this position?</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Bachelor’s degree:</strong> in business, Life Sciences, or related field required</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>MBA or advanced degree:</strong> preferred</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>10+ years:</strong> of pharmaceutical or biotech sales experience, including multiple product launches</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>2–3 years:</strong> of first-line leadership experience managing sales teams</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Experience:</strong> in specialty or complex, payer-driven markets (immunology preferred; gastroenterology a plus)</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Proven track record:</strong> of leading teams to exceed performance goals in competitive environments</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Strong coaching:</strong> leadership, and performance management skills</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Experience:</strong> using CRM platforms (e.g., Salesforce) and analytics tools (e.g., Tableau, Power BI)</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Strong understanding:</strong> of compliance and regulatory requirements in pharmaceutical sales</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Excellent communication:</strong> and stakeholder management skills</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Valid driver’s license:</strong> and ability to travel extensively within the region</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Willingness to travel:</strong> 50–70% within the region</li>
 </ul>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">The base pay range for this position</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">is $160K – $200K per year. The final compensation offered to a successful candidate will be determined by factors such as experience, skills, internal equity, and business needs.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">About Cristcot</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Cristcot is in the business of addressing the problem within the problem. They focus on the details and connections that other, major pharma companies have left ignored for years. There are better ways, better drugs and better formulations and we will make them a reality by analyzing, understanding and solving the problems within the problems.</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">About Inizio Engage</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Inizio Engage is a strategic, commercial, and creative engagement partner that specializes in healthcare. Our passionate, global workforce augments local expertise and diverse mix of skills with data, science, and technology to deliver bespoke engagement solutions that help clients reimagine how they engage with their patients, payers, people, and providers to improve treatment outcomes. Our mission is to partner with our clients, improving lives by helping healthcare professionals and patients get the medicines, knowledge and support they need.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">To learn more about Inizio Engage, visit us at: https://inizio.health/</p>
</section>

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Inizio Engage is proud to be an equal opportunity employer.</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">Individuals seeking employment at Inizio are considered without regards to age, ancestry, color, gender, gender identity or expression, genetic information, marital status, medical condition (including pregnancy, childbirth, or related medical conditions), mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Inizio will consider employment qualified applicants with arrest and conviction records.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">Inizio Engage is an equal opportunity employer M/F/V/D. We appreciate your interest in our company; however, only qualified candidates will be considered.</p>
</section>

Regional Business Director

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Position: Digital Marketing Manager - France (f/m/d)</h2>
</section>
<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Overview</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">To strengthen our Digital &amp; Growth Team, we are looking for a Digital Marketing Manager – France.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">In this role, you will take full ownership of the go-to-market execution and online marketing performance for Placetel AI in the French market.</p>
 <p style="line-height: 1.6; margin-bottom: 15px;">Your mission: drive awareness, demand, and growth through strong digital execution, localized websites, and scalable online marketing initiatives.</p>
</section>
<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Responsibilities</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Taking responsibility for the local website (content, structure, UX, conversion optimization)</li>
 <li style="margin: 10px 0; line-height: 1.6;">Planning, executing, and optimizing digital marketing campaigns (paid search, paid social, SEO, email)</li>
 <li style="margin: 10px 0; line-height: 1.6;">Localizing messaging, value propositions, and content for the French market</li>
 <li style="margin: 10px 0; line-height: 1.6;">Driving improvements across the full digital funnel, from first touch to lead or trial conversion</li>
 <li style="margin: 10px 0; line-height: 1.6;">Analyzing traffic, lead quality, conversion rates, and campaign performance to identify growth opportunities</li>
 <li style="margin: 10px 0; line-height: 1.6;">Collaborating closely with central teams (product, UX/UI, performance marketing, analytics) and external agencies</li>
 <li style="margin: 10px 0; line-height: 1.6;">Supporting local product launches, feature rollouts, and GTM initiatives</li>
 <li style="margin: 10px 0; line-height: 1.6;">Ensuring strong brand consistency while adapting to local market needs</li>
 <li style="margin: 10px 0; line-height: 1.6;">Working data-driven, running tests, and continuously optimizing performance</li>
 </ul>
</section>
<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Requirements</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">3+ years of experience in digital marketing, preferably in a B2B SaaS or tech environment</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong marketing all rounder skillset (website, performance marketing, content, analytics)</li>
 <li style="margin: 10px 0; line-height: 1.6;">Hands-on mentality with a strong execution focus</li>
 <li style="margin: 10px 0; line-height: 1.6;">Solid understanding of digital KPIs, conversion optimization, and growth funnels</li>
 <li style="margin: 10px 0; line-height: 1.6;">Experience working with CMS systems, analytics tools, and marketing automation</li>
 <li style="margin: 10px 0; line-height: 1.6;">Ability to work independently and take full ownership of a local market</li>
 <li style="margin: 10px 0; line-height: 1.6;">Native-level proficiency in French</li>
 <li style="margin: 10px 0; line-height: 1.6;">Fluent English (German is a plus)</li>
 <li style="margin: 10px 0; line-height: 1.6;">Comfortable working in an international, fast-growing SaaS environment</li>
 </ul>
</section>
<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Benefits</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">The opportunity to play a key role in the international expansion of Placetel AI</li>
 <li style="margin: 10px 0; line-height: 1.6;">A motivated, interdisciplinary Digital &amp; Growth Team</li>
 <li style="margin: 10px 0; line-height: 1.6;">Flat hierarchies with a high degree of freedom and responsibility</li>
 <li style="margin: 10px 0; line-height: 1.6;">Remote-first setup with flexible working hours</li>
 <li style="margin: 10px 0; line-height: 1.6;">Strong focus on learning &amp; development (trainings, certifications, personal growth)</li>
 <li style="margin: 10px 0; line-height: 1.6;">Modern work environment and regular team events</li>
 <li style="margin: 10px 0; line-height: 1.6;">Stability and long-term perspective within Gamma Communications</li>
 </ul>
</section>
<p><strong>#J-18808-Ljbffr:</strong> </p>

Digital Marketing Manager - France; f​/m​/d

<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Job Description</h2>
 <p style="line-height: 1.6; margin-bottom: 15px;">The full-time remote Digital Engagement Solutions Coordinator will develop and execute digital marketing campaigns, manage subscriber data, and coordinate with the Salesforce Marketing Cloud Support team to optimize member engagement initiatives.</p>
</section>
<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Key Responsibilities</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;">Coordinate and support the implementation of digital campaigns, including email and text communications</li>
 <li style="margin: 10px 0; line-height: 1.6;">Monitor and analyze campaign performance, adjusting tactics as necessary to improve outcomes</li>
 <li style="margin: 10px 0; line-height: 1.6;">Manage subscriber data and assist with segmentation and reporting in Salesforce Marketing Cloud</li>
 </ul>
</section>
<section style="margin-bottom: 20px;">
 <h2 style="color: #34495e; font-size: 1.2em; margin: 20px 0 10px 0;">Required Qualifications</h2>
 <ul style="padding-left: 20px; margin: 10px 0;">
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Bachelor's degree:</strong> in Marketing, Business, Communications, Computer Science, or related field, or five years of relevant experience</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Salesforce Marketing Cloud Email Specialist Certification:</strong> must be obtained within one year of hire</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Minimum three years of experience:</strong> in coordinating digital marketing campaigns</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Proficiency:</strong> in Salesforce Marketing Cloud, particularly Journey Builder and Automation Studio</li>
 <li style="margin: 10px 0; line-height: 1.6;"><strong>Knowledge:</strong> of email HTML, CSS, AMPScript, and mobile-responsive coding</li>
 </ul>
</section>

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