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Position Overview

Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.

The Director of GTM Analytics is a strategic, high-visibility leader responsible for driving data-informed decision-making across Amex GBT’s global growth engine. This role oversees insights, performance analytics, forecasting, and optimization across Marketing, Sales, and Client Management motions. You will partner with leaders in Commercial, Marketing, Revenue Management, Product, Decision Analytics, and Finance to build an integrated view of GTM effectiveness and accelerate revenue growth.

This role requires a blend of commercial acuity, marketing science expertise, and deep analytical leadership. It is ideal for someone who can zoom out to set strategy and zoom in to challenge assumptions, interrogate data, and operationalize insights.

Location: United States

Salary: $110,600.00 - $205,400.00 per year

Key Responsibilities

• GTM Performance Management & Insights: Own the end-to-end measurement framework for Amex GBT’s GTM engine, partner with Marketing, Sales, and Client Management teams to assess program impact, and lead monthly and quarterly business reviews with actionable insights.
• Forecasting, Planning & Target Setting: Build and continuously refine revenue-adjacent forecasting models, collaborate with Finance and Revenue Management on budget planning and scenario modeling, and identify performance drivers to close gaps.
• Analytics Strategy & Roadmap: Develop a cohesive analytics roadmap covering attribution, experimentation, segmentation, predictive scoring, funnel intelligence, and customer value modeling; define data requirements and partner with Data Engineering to improve data quality.
• Audience Strategy, Targeting & Market Insights: Define and continuously refine audience strategy including addressable opportunity sizing, ICP development, and identification of high-value segments; translate behavioral insights into actionable targeting strategies.
• Cross-Functional Leadership & Collaboration: Serve as the analytical center of gravity for GTM decisions, translating complex analytics into clear guidance for executives, and collaborate with MarTech, Digital, and Data Science teams to operationalize analytical outputs.
• Team Leadership & Development: Lead and grow a team of analysts and data stewards, set analytical standards and governance, and foster a high-performance, collaborative, and inclusive team culture.

Required Qualifications

• 10+ years in analytics roles spanning Marketing, Sales Ops, Revenue Operations, or Business Intelligence.
• Strong understanding of GTM concepts including attribution, funnel performance, ROI modeling, segmentation, lifecycle analytics, pipeline, and forecasting.
• Experience in travel, SaaS, or subscription-based business models is highly preferred.
• People leadership experience within a global environment.
• Proven ability to translate analytics into executive-level strategic recommendations.
• Experience leading analytics functions in a complex global B2B environment.
• High comfort working with large datasets, BI tools (Tableau, Power BI, Looker), and CRM/Marketing Ops systems (Salesforce, Marketo, HubSpot or similar).
• Exceptional communication, storytelling, and stakeholder management skills.
• Familiarity with predictive modeling, machine learning concepts, and experimentation design.
• Background in consulting or a senior analytics role supporting C-suite stakeholders.

Benefits & Perks

• Flexible benefits tailored to each country, including health and welfare insurance, retirement programs, parental leave, adoption assistance, and wellbeing resources.
• Travel perks offering weekly deals on flights, hotels, cruises, and car rentals.
• Access to over 20,000 courses, leadership training, and internal job opportunities to support career development.
• An inclusive culture with global Inclusion Groups that promote diversity and foster engagement across the organization.
• And much more!